{"id":7431,"date":"2016-04-11T12:18:19","date_gmt":"2016-04-11T16:18:19","guid":{"rendered":"https:\/\/www.duck9.com\/?p=7431"},"modified":"2016-04-11T12:52:09","modified_gmt":"2016-04-11T16:52:09","slug":"unofficial-sequel","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/unofficial-sequel\/","title":{"rendered":"UnOfficial Sequel"},"content":{"rendered":"<div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>I took a lot of\u00a0<span style=\"background-color: rgba(255, 255, 255, 0);\"><i>Customer Development Cycle <\/i>notes. Heck, I even memorized the URLs and corollary page numbers inside\u00a0<\/span><b style=\"background-color: rgba(255, 255, 255, 0);\">Four Steps to the Epiphany<\/b><\/div>\n<div>\ud83d\ude42<\/div>\n<div><\/div>\n<div>\n<p><b>Customer Dev Cycle<\/b>&#8216;s a sales process that puts a protocol and syntax to sales and product development. As a technical sales rep trained at a Fortune 100 company, my viewpoint differs from my undergrad classmates in\u00a0<span style=\"background-color: rgba(255, 255, 255, 0); color: #000000;\"><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/search?q=%23ENGR145s&amp;src=hash\">ENGR 145<\/a>.\u00a0<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751017696444416\/ANSUnNug_normal.jpg\" alt=\"\" \/><\/td>\n<td><b>Unofficial Austin (<a href=\"https:\/\/twitter.com\/unofficialatx?refsrc=email&amp;s=11\">@UnofficialATX<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/unofficialatx\/status\/595966559622946818?refsrc=email&amp;s=11\">5\/6\/15, 8:01 AM<\/a><\/div>\n<div>Executing &#8220;Customer Development Cycle&#8221; via <a href=\"https:\/\/twitter.com\/search?q=%23ENGR145s&amp;src=hash\">#ENGR145s<\/a>: <a href=\"https:\/\/t.co\/I3WiMJuBIp\">youtu.be\/rF-ItsBePFU?a<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Update (with a new diagram)<\/p>\n<a href=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/customer-development-cycle-ENGR-145s-sales-for-ENGR145.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7434\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/customer-development-cycle-ENGR-145s-sales-for-ENGR145.jpg\" alt=\"Customer development cycle when &quot;Crossing the Chasm From the Right&quot;\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/customer-development-cycle-ENGR-145s-sales-for-ENGR145.jpg 600w, https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/customer-development-cycle-ENGR-145s-sales-for-ENGR145-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a> Customer development cycle when &#8220;Crossing the Chasm From the Right&#8221;\n<p>New way:<\/p>\n<\/div>\n<div><img decoding=\"async\" id=\"CC040231-B664-489F-B07F-E2CDE7BEF086\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/image125.jpg\" alt=\"image1.JPG\" \/><\/div>\n<div><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);\">The dotted line area is in Main Street. Sales are easier on University Ave compared to the Palo Alto Hinterlands.\u00a0<\/span><\/div>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pekxcM0sQQU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span>Old way:<br \/>\n<span style=\"background-color: rgba(255, 255, 255, 0);\">customer development MANIFESTO is a series of Steve Blank articles\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><img decoding=\"async\" id=\"12568035-E8D9-44B3-BA49-3162D876DC0C\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/04\/image2.png\" alt=\"image2.PNG\" \/><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<div>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">based on &#8220;<b>Four Steps to the Epiphany<\/b>&#8220;, <i>Startup Death Spiral<\/i> still has not been solved. <a href=\"https:\/\/bit.ly\/sblank710\">https:\/\/bit.ly\/sblank710<\/a><\/span><\/p>\n<p>New way. [The sequel method to E145]<br \/>\nExecuting &#8220;Customer Development Cycle&#8221; is done by\u00a0shifting from the selling on left side of the Innovation chasm to the right side. This shift in focus does five things<\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; it commercialized the technologist before they try to commercialize a technology<br \/>\n&#8211; technologists practice selling things that exist.<br \/>\n&#8211; practice selling in the main stream<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8211; selling to CTOs half-baked products would be tough even for a legendary sales person like Larry Chiang<br \/>\n#5 is down below inside of two\u00a0<\/span><span style=\"background-color: rgba(255, 255, 255, 0); color: #000000;\"><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/search?q=%23ENGR145s&amp;src=hash\">#ENGR145<\/a>\u00a0videos<\/span><\/div>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/eudADPfTWiE&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em\"><embed src=\"https:\/\/www.youtube.com\/v\/WVKHwYJzVVc&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"344\"><\/embed><\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">5 PopUp sales internships via #ENGR145s (Technology Entrepreneurship, Engineering 145 sales)<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang I took a lot of\u00a0Customer Development Cycle notes. Heck, I even memorized the URLs and corollary page numbers inside\u00a0Four Steps to the Epiphany \ud83d\ude42 Customer Dev Cycle&#8216;s a sales process that puts a protocol and syntax to sales and product development. As a technical sales rep trained at a Fortune 100 company, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7431","post","type-post","status-publish","format-standard","hentry","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/7431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=7431"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/7431\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=7431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=7431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=7431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}