{"id":7834,"date":"2016-05-05T13:18:58","date_gmt":"2016-05-05T17:18:58","guid":{"rendered":"https:\/\/www.duck9.com\/?p=7834"},"modified":"2016-05-05T14:19:25","modified_gmt":"2016-05-05T18:19:25","slug":"how-to-do-a-user-conference","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/how-to-do-a-user-conference\/","title":{"rendered":"How to Do A User Conference"},"content":{"rendered":"<p>By Larry Chiang<\/p>\n<p>While Stanford engineering is impressive, you can&#8217;t slap prospects in the face with it and utter-cry, &#8220;Please buy from me.&#8221;<\/p>\n<p>Well, you can produce a User Conference that makes sales prospects wanna buy!<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Many advisors have no website or one worse than the nail salon down the street. <a href=\"https:\/\/twitter.com\/clarashih\">@clarashih<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/hearsaysummit?src=hash\">#hearsaysummit<\/a> <a href=\"https:\/\/t.co\/tgeNl0p1Ri\">pic.twitter.com\/tgeNl0p1Ri<\/a><\/p>\n<p>&mdash; Frank Weikel (@FrankWeikel) <a href=\"https:\/\/twitter.com\/FrankWeikel\/status\/728268439458975744\">May 5, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Clara talking about enabling advisors digitally, lots of room to improve the customer experience. <a href=\"https:\/\/twitter.com\/hashtag\/hearsaysummit?src=hash\">#hearsaysummit<\/a> <a href=\"https:\/\/t.co\/u9MPNk4XZv\">pic.twitter.com\/u9MPNk4XZv<\/a><\/p>\n<p>&mdash; David Gair (@Davidgair) <a href=\"https:\/\/twitter.com\/Davidgair\/status\/728268844679061504\">May 5, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>A common objection is, &#8220;I can&#8217;t two a two day conference. I don&#8217;t have many paying customers and I do not have 14 hours of content.&#8221;<\/p>\n<p>Then do what Clara Shih&#8217;s ex-boss did. [Marc Benioff]<br \/>\nMr Benioff did a startup user conference at a Westin ballroom.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">RT <a href=\"https:\/\/twitter.com\/theMetz\">@theMetz<\/a> <a href=\"https:\/\/twitter.com\/LarryChiang\">@LarryChiang<\/a>: Dream force launched at <a href=\"https:\/\/twitter.com\/spg\">@spg<\/a>&#39;s <a href=\"https:\/\/twitter.com\/WestinStFr\">@westinStFr<\/a>! <a href=\"https:\/\/twitter.com\/hashtag\/DF15?src=hash\">#DF15<\/a>&#39;s prequel is <a href=\"https:\/\/twitter.com\/hashtag\/StartupSummit?src=hash\">#StartupSummit<\/a> <a href=\"https:\/\/t.co\/WTvrYzzBTX\">https:\/\/t.co\/WTvrYzzBTX<\/a><\/p>\n<p>&mdash; Daryl Shaber (@darylshaber) <a href=\"https:\/\/twitter.com\/darylshaber\/status\/638559305030082561\">September 1, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/05\/dreamforce-2004-DF04.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/05\/dreamforce-2004-DF04.jpeg\" alt=\"Photo courtesy Ludovic Ulrich\" width=\"600\" height=\"400\" class=\"size-full wp-image-7835\" srcset=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/05\/dreamforce-2004-DF04.jpeg 600w, https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/05\/dreamforce-2004-DF04-300x200.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a> Photo courtesy Ludovic Ulrich<br \/>\n<a href=\"https:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2003\/10\/031030.jsp\" target=\"_blank\">2003 PR Newswire for SalesForce<\/a><br \/>\nFor more information or to register for Dreamforce, the first salesforce.com user and developer conference, please call 1-800-NO-SOFTWARE<\/p>\n<p>Update:<br \/>\nprequel to #hearsaySummit was #SBIS15<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Frosted glass, clear vision <a href=\"https:\/\/twitter.com\/HearsaySocial\">@HearsaySocial<\/a>. Innovation Summit has been great so far! <a href=\"https:\/\/twitter.com\/hashtag\/SBIS15?src=hash\">#SBIS15<\/a> <a href=\"https:\/\/t.co\/AWw5PDrmoC\">pic.twitter.com\/AWw5PDrmoC<\/a><\/p>\n<p>&mdash; Elyse Hackney (@elysehackney) <a href=\"https:\/\/twitter.com\/elysehackney\/status\/606153600805437440\">June 3, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang While Stanford engineering is impressive, you can&#8217;t slap prospects in the face with it and utter-cry, &#8220;Please buy from me.&#8221; Well, you can produce a User Conference that makes sales prospects wanna buy! Many advisors have no website or one worse than the nail salon down the street. @clarashih #hearsaysummit pic.twitter.com\/tgeNl0p1Ri &mdash; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7834","post","type-post","status-publish","format-standard","hentry","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/7834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=7834"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/7834\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=7834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=7834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=7834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}