{"id":8027,"date":"2016-06-22T17:26:45","date_gmt":"2016-06-22T21:26:45","guid":{"rendered":"https:\/\/www.duck9.com\/?p=8027"},"modified":"2016-06-30T11:56:59","modified_gmt":"2016-06-30T15:56:59","slug":"getting-traction-dan-olsen-in-vancouver","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/getting-traction-dan-olsen-in-vancouver\/","title":{"rendered":"Getting #Traction. Dan Olsen in Vancouver"},"content":{"rendered":"<div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div>Sales traction. You startup will die if you don&#8217;t get traction.<\/div>\n<div><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\">https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em<\/a><\/span><\/div>\n<div>Rescue something dead because they failed to cross the innovation chasm.<\/div>\n<div><\/div>\n<div>\n<p>Dan Olsen shows Stanford engineers born-in-Vancouver how to get traction, gain adoption and, like #ENGR145 Lec 5, cross-the-chasm:<\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/742771029206913024\/lRzWGKqY_normal.jpg\" \/><\/td>\n<td><b>Ryan Creamore (<a href=\"https:\/\/twitter.com\/ryancreamore?refsrc=email&amp;s=11\">@ryancreamore<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/ryancreamore\/status\/745720831167201280?refsrc=email&amp;s=11\">6\/22\/16, 1:51 PM<\/a><\/div>\n<div><a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a> peels onions in the problem space and doesn&#8217;t shed a tear <a href=\"https:\/\/twitter.com\/search?q=%23leanstartup&amp;src=hash\">#leanstartup<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23prodmgmt&amp;src=hash\">#prodmgmt<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23goodfit&amp;src=hash\">#goodfit<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a> <a href=\"https:\/\/t.co\/2uwaOelbV1\">pic.twitter.com\/2uwaOelbV1<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"EA08D099-C5BB-4191-BA14-75CEA73CC071\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image1-6.jpg\" alt=\"image1.JPG\" \/><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a> the Twitter app<\/p>\n<\/div>\n<div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/745445037664722944\/ARvYNfz5_normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Luke Fernandez (<a href=\"https:\/\/twitter.com\/sirfern?refsrc=email&amp;s=11\">@SirFern<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/sirfern\/status\/745714373792956417?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:25 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8220;There are tons of companies that jump right into the solution space without asking who the product is for.&#8221;\u00a0<a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>\u00a0the Twitter app<\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/717829075163697153\/ttnE1bVy_normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Aliya Amershi (<a href=\"https:\/\/twitter.com\/aliyaaskatechie?refsrc=email&amp;s=11\">@aliyaaskatechie<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/aliyaaskatechie\/status\/745718144912654336?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:40 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Are you building the right MVP?\u00a0<a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a>\u00a0<a href=\"https:\/\/twitter.com\/TractionConf_io\">@TractionConf_io<\/a>\u00a0<a href=\"https:\/\/t.co\/jP9tRhQ4TL\">pic.twitter.com\/jP9tRhQ4TL<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" id=\"E5D15CAB-7146-4C47-B189-5D141BD36AFA\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image2-5.jpg\" alt=\"image2.JPG\" \/><br \/>\n<\/span><\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Pic. What is an MVP<br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>\u00a0the Twitter app<\/span><\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/589914045840502785\/NXjjbysh_normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Danielle Smith (<a href=\"https:\/\/twitter.com\/danimcsmith?refsrc=email&amp;s=11\">@DaniMcSmith<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/danimcsmith\/status\/745722588345688064?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:58 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">You want to see your curve of user\/customer retention moving up! That&#8217;s your sign of product market fit\u00a0<a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<img decoding=\"async\" id=\"9C32A3CC-D361-41E7-AE17-F6BFFE75AC04\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image3-4.jpg\" alt=\"image3.JPG\" \/><br \/>\nPhoto credit\u00a0<\/span><b style=\"background-color: rgba(255, 255, 255, 0);\">Nikki Layton <a href=\"https:\/\/twitter.com\/nikkilaytonvan?refsrc=email&amp;s=11\">@nikkilaytonvan<\/a><\/b><\/p>\n<\/div>\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0the Twitter app<\/span><\/div>\n<div><\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/691260814335053824\/tqNbL7q__normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Anastasia Valentine (<a href=\"https:\/\/twitter.com\/avv?refsrc=email&amp;s=11\">@AVV<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/avv\/status\/745712760374300673?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:19 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Quantitative &amp; Qualitative approach to products. Are you a Spock or an Oprah?\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a>\u00a0<a href=\"https:\/\/t.co\/nxFr4eEU6z\">pic.twitter.com\/nxFr4eEU6z<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" id=\"31156A20-F2E4-41ED-A6B8-92D8E4259D79\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image4-3.jpg\" alt=\"image4.JPG\" \/><br \/>\n<\/span><\/p>\n<\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Spock \/ Oprah pic<br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>\u00a0the Twitter app<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/549862806703468544\/C7drMavA_normal.jpeg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">ovey yeung (<a href=\"https:\/\/twitter.com\/oveyyeung?refsrc=email&amp;s=11\">@oveyyeung<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/oveyyeung\/status\/745719127155761152?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:44 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">&#8220;Interactive design + test workflow: hand sketches &gt; wireframes &gt; test &gt; clickable mockups &gt; live product&#8221;\u00a0<a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>\u00a0the Twitter app<\/span><\/p>\n<\/div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/745335379943792640\/VgeD5S98_normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Michael Tippett (<a href=\"https:\/\/twitter.com\/mtippett?refsrc=email&amp;s=11\">@mtippett<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/mtippett\/status\/745720808480219136?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:51 PM<\/span><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">.<a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0at\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a>\u00a0talking about finding the &#8216;greens&#8217; in a bundle.\u00a0<a href=\"https:\/\/t.co\/uzDSHjYMSI\">pic.twitter.com\/uzDSHjYMSI<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" id=\"0CEB90C5-773C-40F8-ADAE-50A3E3F56BB2\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image5.jpg\" alt=\"image5.JPG\" \/>Finding greens- learning from the first wave of user tests.\u00a0<\/span><\/p>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<a href=\"https:\/\/twitter.com\/download?ref_src=MailTweet-iOS\">Download<\/a>\u00a0the Twitter app<\/span><\/p>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" style=\"width: 48px; height: 48px; padding-right: 8px;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/68386440\/Nikki_web_normal.jpg\" \/><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Nikki Layton (<a href=\"https:\/\/twitter.com\/nikkilaytonvan?refsrc=email&amp;s=11\">@nikkilaytonvan<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a style=\"background-color: rgba(255, 255, 255, 0);\" href=\"https:\/\/twitter.com\/nikkilaytonvan\/status\/745716936030355457?refsrc=email&amp;s=11\"><span style=\"color: #000000;\">6\/22\/16, 1:35 PM<\/span><\/a><\/div>\n<div><span style=\"color: #000000;\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/twitter.com\/danolsen\">@danolsen<\/a>\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23tractionconf&amp;src=hash\">#tractionconf<\/a>\u00a0today&#8217;s delighters become tomorrow&#8217;s performance becomes the next day&#8217;s must have.\u00a0<a href=\"https:\/\/t.co\/wV0kmDdand\">pic.twitter.com\/wV0kmDdand<\/a><\/span><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" id=\"8AA1DDE0-22EE-4953-850C-79849161FA1A\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image6.jpg\" alt=\"image6.JPG\" \/><\/p>\n<div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Kano Model.\u00a0<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em\">https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em<\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">\u00a0<\/span><\/div>\n<div><img decoding=\"async\" id=\"B1B50B87-6FD9-4A91-B72C-60DBE49D90B2\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image7.jpg\" alt=\"image7.JPG\" \/><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><a href=\"https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em\">https:\/\/www.youtube.com\/watch?v=WVKHwYJzVVc&amp;sns=em<\/a><\/span><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<img decoding=\"async\" id=\"E2514D45-38E0-4C7E-B811-37ABC5A941A3\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2016\/06\/image8.jpg\" alt=\"image8.JPG\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang Sales traction. You startup will die if you don&#8217;t get traction. https:\/\/www.youtube.com\/watch?v=eudADPfTWiE&amp;sns=em Rescue something dead because they failed to cross the innovation chasm. Dan Olsen shows Stanford engineers born-in-Vancouver how to get traction, gain adoption and, like #ENGR145 Lec 5, cross-the-chasm: Ryan Creamore (@ryancreamore) 6\/22\/16, 1:51 PM @danolsen peels onions in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-8027","post","type-post","status-publish","format-standard","hentry","category-stanford-entrepreneurship"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/8027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=8027"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/8027\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=8027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=8027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=8027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}