By Larry Chiang<\/p>\n
Heard of the $1B startup AirBnb?!<\/p>\n
Well the founders sold cereal. True story my undergrad engineering friend.<\/p>\n
Kathleen Pedersen (@katjpedersen) 10\/12\/12 3:01 PM Cereal entrepreneurs tell great stories! Going online to go offline…Thx @bchesky @airbnb #innovatesf #opencosf pic.twitter.com\/zGUVEywO<\/p>\n
This is a pattern I recognize over and over and over-and-over and over<\/p>\n
Pattern replicate this.<\/p>\n
They couldn’t sell sofa space so they sold cereal to promote AirBnb. Brian Chesky made money while they were building shareholder equity (Gua Gua Guacamole recipe #12: Make money while you’re making money)<\/p>\n
MEMORIZE: ENGR145’s Anchor Concept: “Lemonade and Gua Gua Guacamole”<\/p>\n
It moves you to the right on the entrepreneur bell curve <\/p>\n
Memorize well enough to teach this.<\/p>\n
<\/p>\n
CEO of Duck9 Stanford University Entrepreneur in Residence, Emeritus<\/p>\n
Duck9 = “Deep Underground Credit Knowledge” 9 125 University Avenue\/ 100 Palo Alto CA 94301 https:\/\/www.duck9.com\/ass<\/a> 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)<\/p>\n **************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog<\/a> CNN Video Channel: https:\/\/ireport.cnn.com\/people\/larrychiang<\/a><\/p>\n Read my last 10 tweets at https:\/\/www.Twitter.com\/LarryChiang<\/a><\/p>\n Author, NY Times Bestseller https:\/\/whattheydontteachyouatstanfordbusinessschool.com\/blog\/?s=Ny+times+bestseller<\/a><\/p>\n “What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14<\/p>\n