{"id":9171,"date":"2016-12-14T18:35:42","date_gmt":"2016-12-14T22:35:42","guid":{"rendered":"https:\/\/www.duck9.com\/?p=9171"},"modified":"2016-12-14T19:47:10","modified_gmt":"2016-12-14T23:47:10","slug":"99-9-of-startup-business-advice-is-management-not-business-starting","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/99-9-of-startup-business-advice-is-management-not-business-starting\/","title":{"rendered":"99.9% of Startup Business Advice Is Management, Not Business Starting"},"content":{"rendered":"
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By Larry Chiang<\/div>\n
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Once a Stanford engineer has a business up and going, you can pay people verrrrry little to run it. <\/div>\n
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No one in the Bank of America branch at zip code 94305 makes $150k. You get get away with low pay because systems are set up. So, let us agree that management is wayyyyyy more easy & fun. Fun to talk about, fun to execute, fun to do. Starting involves selling and “doing things that don’t scale”*. Starting has such a high death toll that you are ‘default-dead’**<\/div>\n
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*#dttds<\/div>\n
**#dttdsBHM<\/p>\n\n\n\n\n
<\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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12\/14\/16, 1:58 PM<\/a><\/div>\n
Starting up a FICO score. Wayyy different from maintaining a credit score that’s established. Step2\/ beachhead\/cc @BillAulet<\/a> pic.twitter.com\/WoKNTQZkWh<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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BEACHhead. <\/p>\n<\/div>\n

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<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
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12\/14\/16, 1:59 PM<\/font><\/a><\/div>\n
Startup starting, hard. 
\nEmerging company management= easy, common, possible.<\/p>\n

“Started against impossible odds” sounds harder #ENGR145<\/a> twitter.com\/larrychiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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Xiao Lung Bao because they’re Chinese and they taste good and they remind you that Chinese people talk to their kids about “delayed gratification”<\/span><\/div>\n

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Parrot because we want to regurgitate mentors. Because starting involves doing counterintuitive work.*<\/span><\/div>\n

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Lion. Because lying on your credit application does not work. You social security number is your first “business”. The Business of You, Inc. Your social security number needs to get a high credit score in your solo, social security number. <\/span><\/div>\n

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Start by exposing your social security number by mail. <\/div>\n
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Last year I bet fewer than 30 social security numbers were stolen from inside a post office box. But on the internet hundreds of millions of social security numbers get swapped between hackers using zero day exploits, man-in-the-middle attacks, phishing, lookie-loos, button hooks, push pops and brute-force password hacks. <\/span><\/div>\n

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Why steal your one social security number written on FTC form #poBox105281 to risk a minimum 3 year federal sentence?!?<\/span><\/div>\n

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\nsocial security number goes on the top<\/span><\/div>\n
https:\/\/twitter.com\/6502838008\/status\/809177676661465088<\/span><\/div>\n

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Later, when you start a startup, you transition out your own social security number into a federal tax ID number that is associated with your business. This I wrote about in GigaOm, “How to establish credit for your startup business”<\/span><\/div>\n<\/div>\n<\/div>\n
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10,000,000+ social security NUMBERS is a juicy target. 1 social security number locked in a Post Office box is a waste of a thieves time https:\/\/t.co\/KCMErXwT0V<\/a><\/p>\n

— CEO of Duck9, Larry Chiang at (650) 283-8008 (@6502838008) December 14, 2016<\/a><\/p><\/blockquote>\n