{"id":9779,"date":"2017-03-21T10:16:57","date_gmt":"2017-03-21T14:16:57","guid":{"rendered":"https:\/\/www.duck9.com\/?p=9779"},"modified":"2017-03-21T11:15:41","modified_gmt":"2017-03-21T15:15:41","slug":"trojan-horses-trojan-cows-and-cromwell-schubarths-yc-demo-day-tweets-about-distribution","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/trojan-horses-trojan-cows-and-cromwell-schubarths-yc-demo-day-tweets-about-distribution\/","title":{"rendered":"Trojan Horses, Trojan Cows and Cromwell Schubarth’s YC Demo Day Tweets About Distribution"},"content":{"rendered":"

By Larry Chiang<\/p>\n

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\n

Trojan horse maneuver…, I know you very well!<\/p>\n

So, let us look deep Underground and examine capital knowledge and the YC effort to do things that not scale<\/i>. Let’s look at a very specific promotion tactic that’s as old as the Richest Man in Babylon. He gave away crystal stemware when he was selling tea. Let us look at Trojan horses, foxes, dogs and Trojan cows. <\/p>\n

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Scaling and Distribution = sum of the hardest work. Here is the leader of YC previewing scaling as a Stanford engineering class, “Blitzscaling” #cs183c <\/p>\n\n\n\n\n
<\/span><\/td>\nSam Altman (@sama<\/a>)<\/b><\/td>\n<\/tr>\n
\n
9\/14\/15, 10:35 AM<\/font><\/a><\/div>\n
.@reidhoffman<\/a> To Teach Blitzscaling at Stanford this fall: techcrunch.com\/2015\/09\/14\/rei\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nSam Altman (@sama<\/a>)<\/b><\/td>\n<\/tr>\n
\n
9\/14\/15, 10:36 AM<\/font><\/a><\/div>\n
(who will teach cs183d?)<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 10:29 PM<\/font><\/a><\/div>\n
My theorem is that #cs183d<\/a> will be a search & extrapolate. For example, Trojan cow. #ycDemoDay<\/a> twitter.com\/sama\/status\/64\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n\"image1.JPG\"
\n<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nCromwell Schubarth (@SVBizCrom<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 3:58 PM<\/font><\/a><\/div>\n
Third Trojan Horse sighting of the day but for Suprdaily, it’s a cow #ycdemoday<\/a> pic.twitter.com\/2wYRGFbPd3<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/21\/17, 6:30 AM<\/font><\/a><\/div>\n
“A theory is theoretical. Theorem is a cliche in a good way. All the (execution) risk in “proofs” has been vetted like Angle-Side-A”
\n#cs183D<\/a> pic.twitter.com\/ub11lz7uZ3<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nTheorem. Distribution for your YC 
\n<\/span><\/p>\n

\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 6:32 PM<\/font><\/a><\/div>\n
A slice of pizza = my Trojan horse 
\n#cs183d<\/a> cc #ycDemoDay<\/a> twitter.com\/SVBizCrom\/stat\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 6:31 PM<\/font><\/a><\/div>\n
You never forget your first Trojan horse’d executed business protocol. #cs183D<\/a> cc #ycDemoDay<\/a>
\n#Repeating<\/a> #DTTDS<\/a> bc its fun twitter.com\/LarryChiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/11\/17, 1:39 PM<\/font><\/a><\/div>\n
Hosting w\/pizza at @StRegisSF<\/a>. cc #Sxsw<\/a> Traits of Startup Practitioners twitter.com\/keithjkrach\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nKeith Krach (@KeithJKrach<\/a>)<\/b><\/td>\n<\/tr>\n
\n
11\/24\/16, 7:21 AM<\/font><\/a><\/div>\n
I just published \u201c11 of the Most Valuable Traits of a Startup Leader\u201d medium.com\/p\/11-of-the-mo\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nFile distribution skills as “things I execute but do NOT reveal”. Distribution is a lowly skill. Distribution is unsexy, so Krach left if off his Top 11 List. Distribution advice on medium hardly goes viral. Medium blog posts that make you think you’re thinking go viral. Medium blog posts imploring you to do sales, promotion, distribution and growth hacking work, does not get shared. <\/span><\/p>\n<\/div>\n


\n<\/span><\/div>\n
But, let’s examine <\/span>Keith Krach <\/b>practice <\/span><\/div>\n
\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 6:29 PM<\/font><\/a><\/div>\n
KJK used pizza as a trojan horse at my friends tech conference at my friends’ building. #125ThirdStreet<\/a> cc #ycDemoDay<\/a> twitter.com\/LarryChiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
10\/6\/16, 1:34 PM<\/font><\/a><\/div>\n
Are you guys doing a guerilla pop up pizza party, @DocuSignAPI<\/a> @StRegisSF<\/a>? Cc @andytzou<\/a> @DocuSign<\/a> @salesforce<\/a> @appexchange<\/a> #DF16<\/a> pic.twitter.com\/H3I3FWnbxn<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nDocuSign API (@DocuSignAPI<\/a>)<\/b><\/td>\n<\/tr>\n
\n
10\/6\/16, 2:08 PM<\/font><\/a><\/div>\n
Not this year. @LarryChiang<\/a> @StRegisSF<\/a> @andytzou<\/a> @DocuSign<\/a> @salesforce<\/a> @appexchange<\/a> @6502838008<\/a> @spg<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n

\n\"\"<\/a> Tacos. Four seasons food is my favorite Trojan Horse #cs183d\n

Meanwhile at the Four Seasons, Adobe is not crashing the lobby like Docusign. Adobe bought out the restaurant “Mkt”
\n<\/a>\"\"<\/a>\"\"
\nHead to head competitor, Adobe “wins” by having CS majors (Nick Lee) promote and sell.  Then Adobe Trojan horsed everyone with Bob Myers and tacos. <\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
10\/3\/16, 9:39 PM<\/font><\/a><\/div>\n
Dream Force pre #DF16<\/a>. Thx #AdobeLife<\/a> – what a great event at @FSSanFrancisco<\/a> pic.twitter.com\/3GS8js76Yv<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/20\/17, 6:19 PM<\/font><\/a><\/div>\n
#YCdemoDay<\/a>
\nNext in YC’s lineup of @StanfordEng<\/a> classes = *The D*. Who will teach #cs183D<\/a>? D stands for distribution twitter.com\/Kevrmoore\/stat\u2026<\/a><\/span><\/font><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n\n\n\n\n
<\/span><\/td>\nLarry Chiang (@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n
\n
3\/21\/17, 6:58 AM<\/font><\/a><\/div>\n
Brady, the shih tzu, is a Trojan horse in the truest, YC sense of the word. What’s in your #cs183YC<\/a> application for accelerator admittance? twitter.com\/larrychiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By Larry Chiang Trojan horse maneuver…, I know you very well! So, let us look deep Underground and examine capital knowledge and the YC effort to do things that not scale. Let’s look at a very specific promotion tactic that’s as old as the Richest Man in Babylon. He gave away crystal stemware when he […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9779","post","type-post","status-publish","format-standard","hentry","category-stanford-engineering"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/9779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=9779"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/9779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=9779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=9779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=9779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}