{"id":9850,"date":"2017-04-03T09:00:23","date_gmt":"2017-04-03T13:00:23","guid":{"rendered":"https:\/\/www.duck9.com\/?p=9850"},"modified":"2017-04-04T12:51:30","modified_gmt":"2017-04-04T16:51:30","slug":"vp-of-sales-die-and-get-fired-so-often-in-startups-we-need-a-euphemism-community-manager","status":"publish","type":"post","link":"https:\/\/www.duck9.com\/blog\/vp-of-sales-die-and-get-fired-so-often-in-startups-we-need-a-euphemism-community-manager\/","title":{"rendered":"VP of Sales Die and Get Fired So Often In Startups We Need a Euphemism&#8230;&#8221;Community Manager&#8221;"},"content":{"rendered":"<div>\n<div>By Larry Chiang<\/div>\n<div><\/div>\n<div><\/div>\n<div>I know a lot of people. I don&#8217;t know any vp of sales at a startup.&nbsp;<\/div>\n<div><\/div>\n<div>Zero.&nbsp;<\/div>\n<div><\/div>\n<div>\n<p>I think it&#8217;s because that role died. &#8220;Community manager-ism&#8221; is all the rage. Let us examine where we are and where this all is going in the topsy turbulent nature of building and growing Silicon Valley startups&#8230;<\/p>\n<table style=\"border:1px solid black;padding:8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width:48px;height:48px;padding-right:8px;\"><\/td>\n<td><b>Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/814254310296956929?refsrc=email&amp;s=11\">12\/28\/16, 3:38 PM<\/a><\/div>\n<div>On pins and needles waiting for the sequel post potentially addressing &#8220;1st vp of sales = a founder&#8221; ?<br \/>\n<a href=\"https:\/\/twitter.com\/search?q=%23csMajorCRO&amp;src=hash\">#csMajorCRO<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/search?q=%23cs183X&amp;src=hash\">#cs183X<\/a> <a href=\"https:\/\/t.co\/aggXCfZ6Gt\"><span>twitter.com\/msuster\/status\u2026<\/span><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848879818737303552?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:48 AM<\/font><\/a><\/div>\n<div>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\">2017-2008. No end solution in sight. Just guesses.&nbsp;<a href=\"https:\/\/t.co\/Ec3rSz67Ks\">bit.ly\/sblank715<\/a><\/span><\/p>\n<p>Problem =&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>&nbsp;<a href=\"https:\/\/t.co\/cuxrF0fK5w\">steveblank.com\/2009\/08\/27\/the\u2026<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848878735038177280?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:43 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">.<a href=\"https:\/\/twitter.com\/sgblank\">@sgblank<\/a>&nbsp;I loved you enough to make <a href=\"https:\/\/bit.ly\">bit.ly<\/a> shortcodes short-links.&nbsp;<a href=\"https:\/\/t.co\/Ec3rSz67Ks\">bit.ly\/sblank715<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>&nbsp;<a href=\"https:\/\/t.co\/u7GLyzaefU\">pic.twitter.com\/u7GLyzaefU<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848877848374816770?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:40 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Been on pins and needles for &#8220;this&#8221;&#8230;&nbsp;<a href=\"https:\/\/t.co\/Z6n6OZLF1C\">twitter.com\/mdcranney\/stat\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848877426608295936?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:38 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">I see alphas all saying the same thing about&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>. But, not orchestrated.&nbsp;<br \/>\nAnd not actionable.&nbsp;<a href=\"https:\/\/t.co\/hFGNAiBW7c\">twitter.com\/larrychiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/789517743372562436?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">10\/21\/16, 10:24 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">*Do things that don&#8217;t scale* means vp marketing\/ vp sales type work as the 2-5 technical co-founders&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23cs183yC&amp;src=hash\">#cs183yC<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23CSmajorCMO&amp;src=hash\">#CSmajorCMO<\/a>&nbsp;<a href=\"https:\/\/t.co\/YvSJu0GxQd\">pic.twitter.com\/YvSJu0GxQd<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848876983480078337?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:36 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Number 4 of 5&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>&nbsp;<a href=\"https:\/\/t.co\/fhxCd4Ejq7\">twitter.com\/larrychiang\/st\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/594903095705874432?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">5\/3\/15, 9:35 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">VCs fire us bc the vp sales ain&#8217;t working out. It&#8217;s the &#8220;Startup Death Spiral&#8221; as per&nbsp;<a href=\"https:\/\/t.co\/W0znqb3mB8\">bit.ly\/sblank713<\/a>&nbsp;<br \/>\n<a href=\"https:\/\/twitter.com\/search?q=%23CTCFTR&amp;src=hash\">#CTCFTR<\/a>&nbsp;<a href=\"https:\/\/t.co\/nkCvaZOHgt\">pic.twitter.com\/nkCvaZOHgt<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848876722619531264?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:35 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">LinkedIn and EchoSign (AdobeSign&#8217;s)&nbsp;<a href=\"https:\/\/twitter.com\/BrendonCassidy\">@BrendonCassidy<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>&nbsp;Community manager &lt;~ VP of Sales cc&nbsp;<a href=\"https:\/\/twitter.com\/NickAustinLee\">@NickAustinLee<\/a>&nbsp;<a href=\"https:\/\/twitter.com\/sgblank\">@sgblank<\/a>&nbsp;<a href=\"https:\/\/t.co\/p5GsYef5SR\">twitter.com\/tsurfs\/status\/\u2026<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/647749220158443521\/AZfUlLeo_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Tom Strachan (<a href=\"https:\/\/twitter.com\/tsurfs?refsrc=email&amp;s=11\">@tsurfs<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/tsurfs\/status\/537002881128611841?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">11\/24\/14, 2:00 PM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">10 Rules to Being a VP of Sales in a Startup | Brendon Cassidy | LinkedIn&nbsp;&nbsp;<a href=\"https:\/\/t.co\/KSpRmtM9Ub\">buff.ly\/1vFZJox<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"background-color: rgba(255, 255, 255, 0);\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.duck9.com\/wp-content\/uploads\/2017\/04\/image1-8.jpg\" alt=\"image1.JPG\" id=\"7F3E8F60-61F8-428C-8F07-D011F36017BF\"><br \/>\n<\/span><\/p>\n<\/div>\n<div>\n<table style=\"border: 1px solid black; padding: 8px;\">\n<tbody>\n<tr valign=\"bottom\">\n<td width=\"48\"><span style=\"background-color: rgba(255, 255, 255, 0);\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/profile_images\/613751289587957760\/ZN0VKUOa_normal.jpg\" style=\"width: 48px; height: 48px; padding-right: 8px;\"><\/span><\/td>\n<td><b style=\"background-color: rgba(255, 255, 255, 0);\">Larry Chiang (<a href=\"https:\/\/twitter.com\/larrychiang?refsrc=email&amp;s=11\">@LarryChiang<\/a>)<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<div><a href=\"https:\/\/twitter.com\/larrychiang\/status\/848870236463939584?refsrc=email&amp;s=11\" style=\"background-color: rgba(255, 255, 255, 0);\"><font color=\"#000000\">4\/3\/17, 5:10 AM<\/font><\/a><\/div>\n<div><span style=\"background-color: rgba(255, 255, 255, 0);\">Community manager is a euphemism for VP of Sales [END]<br \/>\n<a href=\"https:\/\/twitter.com\/search?q=%23WhenHowWhyDidVPsalesDie&amp;src=hash\">#WhenHowWhyDidVPsalesDie<\/a>&nbsp;<a href=\"https:\/\/t.co\/cBhcTkclPU\">pic.twitter.com\/cBhcTkclPU<\/a><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Larry Chiang I know a lot of people. I don&#8217;t know any vp of sales at a startup.&nbsp; Zero.&nbsp; I think it&#8217;s because that role died. &#8220;Community manager-ism&#8221; is all the rage. Let us examine where we are and where this all is going in the topsy turbulent nature of building and growing Silicon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,47],"tags":[],"class_list":["post-9850","post","type-post","status-publish","format-standard","hentry","category-duck","category-jobapreneur"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/9850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/comments?post=9850"}],"version-history":[{"count":0,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/posts\/9850\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/media?parent=9850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/categories?post=9850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duck9.com\/blog\/wp-json\/wp\/v2\/tags?post=9850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}