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In The Media

Center for Entrepreneurship Studies at GSB Hosts a Growth Hacking Event and Invites Marketing Legends

by Larry Chiang on August 31, 2017

By Larry Chiang

Sales and marketing are tasks companies find critical. Sales and Entrepreneurship were taboo topics for b-school which caused my mentor, Mark McCormack, to write his famous tome, “What They Don’t Teach You at Harvard Business School

Mendel Chuang (FFL) moderated a panel on Successful B2B Marketing and Growth Strategies with 
– Jen Grant (CMO @Looker), 
– Henry Ward (eSharesInc dot com), and 
– Julie Zhou (CMO at AdRoll)

Center for Entrepreneurship Studies (CES) and FFL Startup Talk: Successful B2B Marketing and Growth Strategies All their emails are guessable, first name at startup dot com. Full bios at 

Julie Zhou, CMO at AdRoll, describes her arbitrage advantage while working at HipMunk on the FB platform that for six months was getting active users for $0.50 per user. 

 Jen Grant, Chief Marketing Officer @Looker, talks about using event marketing as air support in the groundwar that is their emailing and more emailing campaign. And how DreamForce is $50k “tablestakes”

 Larry Chiang
Blogged from my iPhone 8 that Steve Jobs texted me at (two iPhone 4’s where @6502838008 texted back and forth 🙂

mendel (at)

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