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Getting 5-60 new customers for a real world retail business

by Larry Chiang on January 22, 2017

Larry Chiang (@LarryChiang)
Start by “doing thing that don’t scale”. #GrowthHack 2-3 Lens Crafters sales and text me “Larry @LarryChiang .com” lenscrafters.com/ScheduleExamVi… pic.twitter.com/fvBYeJu5wV
image1.JPG All 9 Cal grads, graduated on-time. Photo credit: “Larry Chiang”
Larry Chiang (@LarryChiang)
Right now, someone’s in the job you want. Promote them up. That’s #Silo2. Distribution is #silo3 [unless you’re a pro QB ;-] @LarryChiang pic.twitter.com/gwCgIbrm7M
Larry Chiang (@LarryChiang)
I’m not the only engineer #growthHacking in an effen shopping mall! @LarryChiang‘s a fan of #ElonMusk pic.twitter.com/yoljShdiW6
Larry Chiang (@LarryChiang)
I put these signs up with Brady’s help at @FSAustin -I’m @LarryChiang & I like #GrowthHacking and playing small ball #dttdsBHM pic.twitter.com/wG35IRNluv
Larry Chiang (@LarryChiang)
A signicade sign will help you get 1-3 new customers /week @LarryChiang cc @startyoshi {I put these signs up @PalaceHotelSF#GrowthHacking pic.twitter.com/8PY3Z99d91
Larry Chiang (@LarryChiang)
Putting up a “thermometer” in the lens crafters breakroom so that your team makes telephone calls. Pic = @LarryChiang inside SD making $$. pic.twitter.com/dw3Bh2DSKY
Larry Chiang (@LarryChiang)
Blogging your store hours. Holiday hours. And innocuous videos. @LarryChiang repackaged up #WTDTYAHBS into #GuaGuaGuacamole #GrowthHacking pic.twitter.com/agt9ziz88j


Larry Chiang (@LarryChiang)
Before you manage a store, you’re going to need to LURK & get that store mgr promoted to a better store #Silo2 @LarryChiang #GrowthHacking pic.twitter.com/taF6AKoHxb


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Larry Chiang (@LarryChiang)
Othman Laraki was the best engineer at both MIT & @Stanford* But what matters more is that he’s a better salesperson than, @LarryChiang E145 pic.twitter.com/u25FBj2GAa


Larry Chiang (@LarryChiang)

“She got the highest grades in grad school & is the best @ sales as an Opto/doctor doing #GrowthHacking

@LarryChiang #cs183s pic.twitter.com/7L62PxjfdW


Larry Chiang (@LarryChiang)
“How big is your retail store’s #yellowZone?” Ripped from @LarryChiang‘s conference hacking/sales tabling. #growthHacking pic.twitter.com/FfA8HAflnQ


Larry Chiang (@LarryChiang)
Offer up free samples. For example, “artificial tears” & the #DryEyeClinic to address the core issue.
@LarryChiang pic.twitter.com/Yf3Kz9p7sK


Larry Chiang (@LarryChiang)
Yelp has a direct link to your CRM, so HELP yelp help you. lenscrafters.com/ScheduleExamVi… 
(Pay $0)
@LarryChiang pic.twitter.com/NDklyTLeUn


Larry Chiang (@LarryChiang)
“Load up 2-10 real world pictures without edits or filters WITH a call to action. #GrowthHacking to get 5-60 new customers.”
@LarryChiang pic.twitter.com/LDbAaruLz2


Larry Chiang (@LarryChiang)
Getting 5-60 new customers for a real world retail business **END**
#GrowthHacking case study [END] 


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Larry Chiang (@LarryChiang)
No one cares about your 200 IQ (488=me). But, the free m&m’s, they care A LOT! Place free food in the #YellowZone.”
-#1, @LarryChiang pic.twitter.com/dEC8gUMAFC
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