How large is your Red Zone?

Larry Chiang is a curator of entrepreneurship and has a J.B.A. (Jedi in Business Administration). As padawan to Mark McCormack, Chiang got to keynote at a University he was verbally recruited to: Harvard Law. Afterwards, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School”. Be a Jedi in Business Administration by reading the Harvard HARBUS posts that cite and source his mentor’s book, “What They Don’t Teach You at Stanford Business School”and and see his latest credit bureau based, entrepreneurship article, “Follow Your CS183B Effort, Not Your Passion”. This article exposes RED ZONES in ENTREPRENEURSHIP

by Larry Chiang

Deals close in the red zone. In football parlance, the red zone is near the end goal, end zone. The red zone is what you enter before entering the touchdown area of the field.

Starbucks used Peets to get into the Yellow zone.

This is the recent hidden history of Silicon Valley: Starbucks sold Peet’s beans when they started up. You can be an authorized reseller of peets beans by just buying their beans and doing a network of carts / kiosks. The sfo / ord / SNA peets paid zero franchise. Just buys the beans from Berkeley plant. Like Starbucks did when they started up Starbucks in Seattle.

Wheely’s, a portable coffee cart on a bike all-in-one, is a tool to do pop up table to do sales. It is a product that costs $3k to do a mobile coffee cart. A cart is like a pop up table. It is to use for getting sales. A pop up table is an ad hoc Growth Hack in the real world where you SELL SOMETHING (for example https://bit.ly/mcuban711

What’s Wheely’s!?

TechCrunch (@TechCrunch) tweeted at 2:25pm – 23 Jul 15: Y Combinator Backs An All-In-One, Portable Coffee Stand Called Wheely’s To Take on Starbucks tcrn.ch/1LyIJaF by @kimmaicutler (https://twitter.com/TechCrunch/status/624329567084261377?s=17) Kim-Mai Cutler (@kimmaicutler) tweeted at 5:55pm – 23 Jul 15:

The newest VC craze today is 1,000 years old — coffee! techcrunch.com/2015/07/23/whe… techcrunch.com/2015/07/23/tri… (https://twitter.com/kimmaicutler/status/624382346498834433?s=17) https://techcrunch.com/2015/07/23/wheelys/?ncid=rss&cps=gravity_1462_6291704865090416701

This is the recent hidden history of Silicon Valley: Starbucks sold Peet’s beans when they started up. You can be an authorized reseller of peets beans by just buying their beans and doing a network of carts / kiosks. The sfo / ord / SNA peets paid zero franchise. Just buys the beans from Berkeley plant. Like Starbucks did when they started up Starbucks in Seattle