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In The Media

Business Theorem “Jobs To Be DONE”

by Larry Chiang on April 9, 2017

Larry Chiang (@LarryChiang)
peter drucker #jtbd.
mark McCormack #WTDTYAHBS.
1985 and 1983, respectively 🐼🐥🐳…

By Larry Chiang

Where JTBD comes from. 

In my practice of “helping boost FICO scores by doing mundane credit score protocols”, a lot of consumers 
– disconnect with their idea of common business sense with counterintuive credit disputes
– juxtapose urban credit myths with a counterintuive process that already exists. 
– consumers have a necessity for credit score improvement BUT do little innovative credit work
– exploit incongruities between the way credit scores should be and how the credit system really is. 
This credit work is the basis for the pattern “jobs to be done”. 
Larry Chiang (@LarryChiang)
@AlexOsterwalder @FT #JTBD. From Peter Drucker 1985 book. cc @danolsen‘s #prodMgmnt event w/ @Ulwick

Tony Ulwick (@Ulwick)
#JTBD Theory offers a new perspective on what a customer “need” is: a metric customers use to measure success when getting a job done.

Tony Ulwick (@Ulwick)
Knowing how customers measure success when getting a #JTBD enables a company to create a solution that gets the job done better.

Mike Boysen 👨‍🔧 (@mikeboysen)
#ODI vs. Milkshake #marketing. This should close any gaps in understanding the differences in #JTBD approach


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