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Larry Chiang (@LarryChiang) |
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peter drucker #jtbd.
mark McCormack #WTDTYAHBS. 1985 and 1983, respectively 🐼🐥🐳 twitter.com/bmoesta/status… |
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By Larry Chiang
Where JTBD comes from.
In my practice of “helping boost FICO scores by doing mundane credit score protocols”, a lot of consumers
– disconnect with their idea of common business sense with counterintuive credit disputes
– juxtapose urban credit myths with a counterintuive process that already exists.
– consumers have a necessity for credit score improvement BUT do little innovative credit work
– exploit incongruities between the way credit scores should be and how the credit system really is.
This credit work is the basis for the pattern “jobs to be done”.
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Bob Moesta (@bmoesta) |
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Peter Drucker: “The problem in my life and other people’s lives is not the absence of” azquotes.com/quote/704813. JTBD focus on what people do
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With FICO, what people do is = over analyze and stay stagnant and paralyzed
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Larry Chiang (@LarryChiang) |
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@AlexOsterwalder @FT #JTBD. From Peter Drucker 1985 book. cc @danolsen‘s #prodMgmnt event w/ @Ulwick pic.twitter.com/IuZITQUEAZ
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Tony Ulwick (@Ulwick) |
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Innovation = devising a solution that addresses unmet customer needs. That’s hard to do if managers can’t agree on what a need is. #JTBD
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Tony Ulwick (@Ulwick) |
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#JTBD Theory offers a new perspective on what a customer “need” is: a metric customers use to measure success when getting a job done.
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Tony Ulwick (@Ulwick) |
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Knowing how customers measure success when getting a #JTBD enables a company to create a solution that gets the job done better.
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Mike Boysen 👨🔧 (@mikeboysen) |
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#ODI vs. Milkshake #marketing. This should close any gaps in understanding the differences in #JTBD approach
bit.ly/2ikU41F pic.twitter.com/YxAcen9YRw |
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Duck9 is a credit score prep program that is like a Kaplan or Princeton Review test preparation service. We don't teach beating the SAT, but we do get you to a higher credit FICO score using secret methods that have gotten us on TV, Congress and newspaper articles. Say hi or check out some of our free resources before you pay for a thing. You can also text the CEO:
