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In The Media

Patrick McMullan Documents a Launch Party

by Larry Chiang on July 27, 2016

By Larry Chiang
Equity Film launches in NY and LA this weekend. It’s limited distribution at first and then wider. The advertising spend will depend on how much distribution happens in Los Angeles and New York. 
Sales matter. Distribution is always a challenge.

How you launch a product matters. Stanford engineers now do CS major CRO work via launching and paying attention to distribution. The product in this Live Action, Business case study (3289, #LABCS3289) is EquityFilm

Patrick McMullan (@PatrickMcMullan)


Alysia Reiner and David Basche
Marie Claire (@marieclaire)
Ask the badass Wall Street women of @Equitythefilm your questions live on Marie Claire’s Facebook at 3pm #EquityFilm


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