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by Larry Chiang on September 11, 2016

By Larry Chiang
Shorts are very personal and entrepreneurial. 

Larry Chiang (@LarryChiang)
vintage dry fit. 1984
Its for athletes (like Michael Jordan) who want their UNC tarheels compression shorts. He wore the same compression shorts under red bulls shorts

Now, Michael Jordan sells underwear that’s not Nike. Yes, I take jock sniffing to the next, next level. Yes, my favorite jock to sniff is the Stanford engineering co-term who also plays a revenue sport. Or non revenue because it’s all awesome. 

I have my own branded shorts with a twist. A marketing twist, not a knot in my shorts!!

Fortune. Cookie. Messages. 

Fortune (cookie) formatted message can only be read with the shorts in the off, position. Fortune Cookie “Tramp Stamp”. Yup a fortune inside your shorts where women ask, “What’s inside your shorts?”


New Nike shoes
When you reverse the swoosh, you risk TM offense. If you’re entrepreneurial, you would encroach the Nike neutral zone to make a sequel shoe for next 9-11. 

Or, you’d rebrand Nike shorts with a Fortune Cookie “Tramp Stamp” and avoid commercializing 9-11. Yup a fortune inside your shorts where women ask, “What’s inside your shorts?”

John Exley (@JohnExley)
@LarryChiang Thx a lot 4 RT’s today, very cool mtg u, good luck this wkend! Bought Mark Mccormack’s book btw. Packed swim shorts too

Larry Chiang (@LarryChiang)
@baznet the $75.oo Larry Chiang Nike boxer shorts don’t make me metro either. ……

baznet (@baznet)
@LarryChiang Hi Larry ass. Looking forward to 11:11:11 p.s.

Larry Chiang (@LarryChiang)
On game day #MBFW I realize that no matter how *stressed* I am… my $75 ‘Larry Chiang 75.oo Nike Boxer shorts’ save me ……

See my body of promo work at MBFW

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