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The Whole #JTBD Process Hinges Upon An Engineer Who’s Willing to Sell & Do Customer Service

by Larry Chiang on April 10, 2017

By Larry Chiang
Not to quote myself…, but it applies. 
“When an engineer is selling, its us doing forward deployed engineering work. It’s us doing mentorship”
–Larry Chiang
And from the Matrix when Keanu gets mentored by a seven year old,
“In order to bend the spoon, we need to bend.”
And from ex Youth Pastor, Brian Barela,
“In order for us to sell JC, we need to bend.”

The whole #JTBD (jobs to be done) process hinges upon us as engineers willing to get mentored by retards (our sales prospects are retaards)


Are we as engineers will to Sell & Do Customer Service?

Larry Chiang (@LarryChiang)
There is a momentum, stream and flow to getting mentored. Success makes you more mentorable (diagram credit @bjfogg) #ch5
Larry Chiang (@LarryChiang)
When you’re talking to a potential mentor, mention previous mentors and what exactly they helped with. #ch5 (photo credit @UTexasMcCombs )
Larry Chiang (@LarryChiang)
Mentorship. IRL, there is not an official relationship. #ch5

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