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Trojan Horses, Trojan Cows and Cromwell Schubarth’s YC Demo Day Tweets About Distribution

by Larry Chiang on March 21, 2017

By Larry Chiang

Trojan horse maneuver…, I know you very well!

So, let us look deep Underground and examine capital knowledge and the YC effort to do things that not scale. Let’s look at a very specific promotion tactic that’s as old as the Richest Man in Babylon. He gave away crystal stemware when he was selling tea. Let us look at Trojan horses, foxes, dogs and Trojan cows. 

Scaling and Distribution = sum of the hardest work. Here is the leader of YC previewing scaling as a Stanford engineering class, “Blitzscaling” #cs183c 

Sam Altman (@sama)
.@reidhoffman To Teach Blitzscaling at Stanford this fall: techcrunch.com/2015/09/14/rei…

Sam Altman (@sama)
(who will teach cs183d?)

Larry Chiang (@LarryChiang)
My theorem is that #cs183d will be a search & extrapolate. For example, Trojan cow. #ycDemoDay twitter.com/sama/status/64…


image1.JPG

Cromwell Schubarth (@SVBizCrom)
Third Trojan Horse sighting of the day but for Suprdaily, it’s a cow #ycdemoday pic.twitter.com/2wYRGFbPd3


Larry Chiang (@LarryChiang)
“A theory is theoretical. Theorem is a cliche in a good way. All the (execution) risk in “proofs” has been vetted like Angle-Side-A”
#cs183D pic.twitter.com/ub11lz7uZ3


Theorem. Distribution for your YC 

Larry Chiang (@LarryChiang)
A slice of pizza = my Trojan horse 
#cs183d cc #ycDemoDay twitter.com/SVBizCrom/stat…

Larry Chiang (@LarryChiang)
You never forget your first Trojan horse’d executed business protocol. #cs183D cc #ycDemoDay
#Repeating #DTTDS bc its fun twitter.com/LarryChiang/st…

Larry Chiang (@LarryChiang)
Hosting w/pizza at @StRegisSF. cc #Sxsw Traits of Startup Practitioners twitter.com/keithjkrach/st…

Keith Krach (@KeithJKrach)
I just published “11 of the Most Valuable Traits of a Startup Leader” medium.com/p/11-of-the-mo…


File distribution skills as “things I execute but do NOT reveal”. Distribution is a lowly skill. Distribution is unsexy, so Krach left if off his Top 11 List. Distribution advice on medium hardly goes viral. Medium blog posts that make you think you’re thinking go viral. Medium blog posts imploring you to do sales, promotion, distribution and growth hacking work, does not get shared. 


But, let’s examine Keith Krach practice 
Larry Chiang (@LarryChiang)
KJK used pizza as a trojan horse at my friends tech conference at my friends’ building. #125ThirdStreet cc #ycDemoDay twitter.com/LarryChiang/st…

Larry Chiang (@LarryChiang)
Are you guys doing a guerilla pop up pizza party, @DocuSignAPI @StRegisSF? Cc @andytzou @DocuSign @salesforce @appexchange #DF16 pic.twitter.com/H3I3FWnbxn

DocuSign API (@DocuSignAPI)

Tacos. Four seasons food is my favorite Trojan Horse #cs183d

Meanwhile at the Four Seasons, Adobe is not crashing the lobby like Docusign. Adobe bought out the restaurant “Mkt”

Head to head competitor, Adobe “wins” by having CS majors (Nick Lee) promote and sell.  Then Adobe Trojan horsed everyone with Bob Myers and tacos. 

Larry Chiang (@LarryChiang)
Dream Force pre #DF16. Thx #AdobeLife – what a great event at @FSSanFrancisco pic.twitter.com/3GS8js76Yv

Larry Chiang (@LarryChiang)
#YCdemoDay
Next in YC’s lineup of @StanfordEng classes = *The D*. Who will teach #cs183D? D stands for distribution twitter.com/Kevrmoore/stat…

Larry Chiang (@LarryChiang)
Brady, the shih tzu, is a Trojan horse in the truest, YC sense of the word. What’s in your #cs183YC application for accelerator admittance? twitter.com/larrychiang/st…

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