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In The Media

Engineering Up Marketing Momentum at SXSW

by Larry Chiang on March 17, 2013

Larry Chiang does a lot with very little. For example, he focused his 88 points of self-reported IQ into teaching at Stanford. He founded Duck9 and the channel “What They Don’t Teach You at Business School”. It syndicates across twenty plus sites including CNN, Yahoo, and Top Tech Blogs. To do PR for his book, Chiang’s gave a Harvard Law keynote which got coverage in Harvard Business, “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times best seller). If you read his scandalously awesome “What a Supermodel Can Teach a Stanford MBA”, “How a Stanford Engineer Works Hard and Smart at SXSW” and “How to Get Man-Charm”, you will like his latest post on SXSW:

Engineering Up Momentum as a Startup or Big Brand at SXSW

—- Austin TX
March 16, 2013

By Larry Chiang

This post will be the new definition of working smart and working hard.

After you read and digest this post, you will only come to one conclusion: “No wonder they were successful. LOOK AT WHAT THEY DID”. This is the post that you should memorize the bit.ly link to. Bit-dot-ly-slash-vc0309z

The previous year’s bit.ly link was bit.ly/vc0310z

A sequence of bit.ly’s is my technique of generating momentum. The idea is that you are getting little beach-heads as you attack your Normandie. Most marketers are trying to do a hail mary maneuver where they attack Pearl Harbor during Christmas and hope that it works. Plot spoiler: Japan lost even though they deny Pearl Harbor ever happened. It is “Entrepreneur Jiu Jitsu”. It is where you work smart and hard by crossing the chasm from the right, taking advantage of sequel concepts, hosting afterparties and beating tom toms at a party you’re crashing.

bit.ly slash vc0309w is http://bit.ly/vc0309w

Remmy Oxley spotted my Recipe. I embrace that criticism. I even gave it –“Engineer Up Tidal Wave of Momentum (the perpetual promotion machine)” a hashtag #EUTWMPPM. Because SXSW is so competitive…, EUTWMPPM is combined with another Gua Gua Guacamole recipe, Anchor + Satellite. Because there is so much going on at SXSW, I had to use multiple anchor events supported by satellites

Amex Sync Tutorial Party #sxsw http://bit.ly/vc0309cc

Business Credit party http://bit.ly/vc0309bc

Thin File Analysis party http://bit.ly/vc0309tfa

Debit Reporting Analysis party http://bit.ly/vc0309dra

Hashtag Debut Party at #SXSW for #AmexDuck9 http://bit.ly/Yz62Gp

http://bit.ly/vc0309amex

#LongTail. My China Credit Bureau party had 4 execs find it. Only on Eventbrite!!! #CloseDealsAtParties #SXSW

http://bit.ly/vc0309cbb

Launch Party for Music SXSW Music @fsAustin #LarryChiang http://bit.ly/vc0309m

It is a Fair Credit Reporting Act Party at #SXSW http://bit.ly/vc0309fcra

Hack Your Startup Credit Rating at #SXSW http://bit.ly/vc0309bc

Don’t Get Screwed at Spring Break #sxsw http://bit.ly/vc0309ass

Party for #SXSW Musicians That Do Not Have Great FICO Scores (YET!) http://bit.ly/vc0309nfl

My flagship party at #sxsw (the 10 others were satellites) http://bit.ly/vc0309cc

Credit Mentorship Party #sxsw http://bit.ly/vc0309d

“Reverse, Reverse VC Party” (It is forward pitch 🙂 #ReverseVC http://bit.ly/vc0308a

2013 Official Larry Chiang Networking Mixer for SXSW… – Eventbrite http://bit.ly/vc0226b

Official Larry Chiang, Second Annual, Launch Party Kicking it all off #March8 #sxsw http://bit.ly/vc0309b
#hiLarryAss, the 2018 SXSW keynote previewed http://bit.ly/vc0309chasm

JBA = Jedi in Business Administration http://bit.ly/vc0309j

Crossing the Chasm from the Right the ENGR 145 Way – YouTube http://bit.ly/vc0309w

A Stanford University Athlete’s Entrepreneurship Practice Gets VC Funding #sxsw http://bit.ly/vc0309aV

Stanford Previews #sxsw with Robert Scoble http://bit.ly/vc0309a

Mobile Monday Austin #SXSW 2013 #MaMoMo http://bit.ly/vc0309mo

Peter Thiel After Party #9 #sxsw http://bit.ly/vc0309p

Larry Chiang’s Credit Tutuorial Party at #sxsw http://bit.ly/vc0309t

Official Larry Chiang AfterParty, Post Cirque du Soleil at… – Eventbrite http://bit.ly/vc0309v

College Undergrads with Artificially High FICOs at SXSW – Eventbrite http://bit.ly/vc0309f

Cellphone Number Underwriting on Hacker News http://news.ycombinator.com/item?id=4961018 and a #sxsw Party http://bit.ly/vc0309cpuw

ENGR 145, the UnOfficial Wharton MBA Summer Class 😀 #WhartonSF  http://bit.ly/buster14512w #sxsw Undergrad alums frm #ENGR145 are teaching u!

These were the 2012 links from SXSW last year. (Next year, 2014 is March 6-12

http://bit.ly/vc0310u
http://bit.ly/vc0310i

And what they all mean.

The Tom Chiang MIT Engineer to Entrepreneur Transformation at Stanford and SXSW by his son, Larry Chiang

http://bit.ly/vc0310n

For details, link here: http://tom-chiang-engineer-entrepreneur-transformation.eventbrite.com

********************
LPs Asking VCs Tough Questions. Engineers Laugh

http://bit.ly/vc0310m

For details, link here: http://lps-ask-vcs-tough-questions-engineers-laugh.eventbrite.com

*************************

ENGR 145 Alums Host Potential Summer E145 Students at Stanford University, Stanford CA at SXSW

http://bit.ly/vc0310ii

For details, link here: http://engr-145-alums-teaching-prospective-students.eventbrite.com

***********************

Stanford Engineering Video Series: the Zero to Hero Transformation #zero2hero (open to all tech majors) at sxsw

http://bit.ly/vc0310d
For details, link here: http://stanford-engineering-video-series.eventbrite.com

BYOVC
http://bit.ly/vc0310byovc

For details, link here: http://byovc-sxsw.eventbrite.com

************
Plancast (Re)Launch Party at SXSW. A Stanford Engineering Business Case Study

http://bit.ly/vc0310g

For details, link here: http://plancast-stanford-engineering-business-case-study.eventbrite.com

*************************

SXSW Christian Party. Larry Chiang and Cru (Campus Crusade for Christ)

http://bit.ly/vc0310jc
For details, link here: http://christian-sxsw.eventbrite.com

******************
12:01am-130am.
Board of Director’s SIMULATION- What Stanford University Teaches Engineers (During SXSW Interactive; Badged)

http://bit.ly/vc0310i
For details, link here: http://private-boardroom-meeting-simulation.eventbrite.com

********************************
What They Do Teach You at NUS About What LPs Should Be Asking VCs at NVC (New Venture Creation)

http://bit.ly/vc0310nus

For details, link here: http://national-university-singapore-lp-sxsw.eventbrite.com

*********************

CS Major CEO ‘TRAINING TABLE’ Like Stanford Athletics Arrillaga but at SXSWi

http://bit.ly/vc0310c

For details, link here: http://cs-major-ceo-training-table-sxsw-interactive.eventbrite.com

What I Do Teach at Stanford ENGR 145: Engineers ONLY! During SXSW Interactive (Badged)
want me to be your best friend?! Tweet: I am going to http://bit.ly/vc0310o

For details, link here: http://what-they-do-teach-engr-145-stanford-at-sxsw-party.eventbrite.com

Duck9
http://bit.ly/vc0310cc1
http://yhoo.it/vc0310cc1
http://voices.yahoo.com/what-they-dont-teach-school-getting-screwed-11055970.html?cat=16

For details, link here: http://unofficial-atx-engineers-sxsw.eventbrite.com
To be a value added guest, tweet, Ill be @larrychiang’s UnOfficial ATX: WTDTYASBS event Sat #sxsw http://bit.ly/vc0310u

**** Pop Up Accelerator *****
bit.ly/vc0310pu

bit.ly/vc0310pu1
http://www.xconomy.com/san-francisco/2012/03/07/how-to-host-a-minimum-viable-party-at-sxsw/

bit.ly/vc0310pu3
http://plancast.com/p/a129/info-session-jba-jedi-business-administration-larry-chiang-bequeaths-honor-engr-145-ers-master-gua-gua-guacamole
bit.ly/vc0310pu2
http://www.aonetwork.com/AOStory/SxSW-Pop-Accelerator-Engage

******* JBA **************
bit.ly/vc0310jba
http://jedi-business-administration-sxsw.eventbrite.com/

voices.yahoo.com/anchor-satellite-events-live-action-case-study-at-11055892.html
http://yhoo.it/vc0310jba1
bit.ly/vc0310jba1

**** Reverse Engineer Everything *******
Reverse Engineer Everything #sxsw. Know what I know because I have taken #ENGR145 a couple times 🙂
http://bit.ly/vc0310e
http://larry-chiang-stanford-engr-145-sxsw-experience.eventbrite.com/
http://plancast.com/p/abo1
March 12 830pm-10pm.

PopUp Accelerator AfterParty
http://bit.ly/vc0310pu4

******* Mentor Mixer *************
bit.ly/vc0310q

bit.ly/vc0310a1
http://www.aonetwork.com/AOStory/Virtual-SxSW-Experience

Here is how I hacked Supermodel-ing. I am calling it:

“Gossip Girls: Bachelor Date Package with Larry Chiang”

Authored credit card laws

*** BONUS ***

a party invite for you…

If you liked this…
default
Larry’s mentor Mark McCormack wrote this in 1983.
His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com

 

Larry Chiang started his first company in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and gave expert testimony at Congress and World Bank.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email 🙂

 

 

 

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .

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