Duck9

You’re Welcome for the extrapolated Larry Chiang keynote slide deck for a morning keynote at SAP Sapphire Orlando 2026  sapphire May 11–13, 2026, Orange County Convention Center

Larry Chiang’s style stays the same: raw, engineering-first, meme-heavy, revenue-focused, hashtag-driven, anti-fluff, and execution-focused. The core theme shifts from pure “GTM Singularity” to how a #csMajorCMO / #csMajorCRO hacks enterprise revenue inside the SAP ecosystem — especially with SAP’s Joule (their genAI copilot), Business Technology Platform (BTP), AI agents, and massive enterprise data.

The deck now speaks directly to SAP users, partners, and enterprise leaders who live in complex ERP landscapes, where buyers (and internal teams) use AI agents daily, legacy systems create friction, and “reinvention” means shipping real revenue faster.

Deck Title:
“#csMajorCMO → #csMajorCRO: Hacking SAP-Powered Revenue in the Joule Era”

Total slides: ~20–22 (still tight, high-energy, 18–25 min + Q&A)
Design vibe: Black background, Stanford cardinal red + SAP blue accents, code snippets, crude memes (e.g., ERP monolith cracking open with AI sparks), big fonts, and every slide ends with a tweetable line + #csMajorCRO or #csMajorCMO.

Slide 1: Title (High Energy Opener)

• Background: Larry in hoodie + SAP Sapphire stage vibe or a Joule AI icon exploding into dollar signs and code.
• Text:
  #csMajorCMO
  Becomes
  #csMajorCRO
  Inside SAP & Joule
• Subtitle: SAP Sapphire Orlando 2026 • Morning Keynote
• Larry Chiang, CEO Duck9 / Stanford ENGR145
• Bottom: “I’m a CS major who never trusted big ERP until buyers started using AI agents. Now I debug revenue like code — on top of SAP.”

Slide 2: Who the Hell Is This Guy? (Quick Cred)

• Bullets:
• CS mindset, not MBA
• Built Duck9 teaching practical revenue hacking
• Stanford ENGR145 — teaching engineers to ship
• #csMajorCRO who’s debugged GTM in complex systems
• Image: Larry next to code: if (buyer.usesJoule) 

Slide 3: The Enterprise Singularity — Your SAP Funnel Just Got Joule’d

• Header: “SAP Sapphire Reality: Traditional ERP + GTM is Collapsing”
• Visual: Massive SAP monolith cracking, Joule AI agents swarming, buyers self-serving before sales even logs in.
• 3 reasons (Larry style):
1. 90%+ buyers (and your internal teams) use genAI/Joule before talking to anyone
2. Zero-click discovery inside SAP BTP + AI agents = intent data is dead
3. Enterprise buyers ghost you faster than your legacy processes can react
• Tweetable: “Buyers now complete 80% of the journey in Joule before you know they exist. #csMajorCRO”

Slide 4: CS Major Mindset in an SAP World

• Header: “Stop Thinking Like a Traditional CMO. Debug Like a CS Major on SAP BTP.”
• List:
• Treat Joule as your new co-pilot, not a black box
• Version control GTM experiments inside SAP workflows
• Ship revenue code on top of your ERP data — not against it
• Meme: “CS Major vs ERP Consultant” cartoon, relabeled #csMajorCMO in SAP land

Slide 5–8: 19 Ways to Close Deals in a Joule-Powered World (#csMajorCRO SAP Remix)

• Slide 5: Intro — “Engineers don’t fear complexity. We debug it and ship.”
• Highlight 8–10 of the 19 ways, adapted for SAP:
1. Prompt Joule agents to surface your content inside SAP ecosystems.
2. Build forward-deployed content that lives where buyers + Joule search (BTP + clean core).
3. Run GTM sprints on top of SAP data — not annual planning cycles.
4. Use SAP BTP to measure what actually compiles: pipeline velocity in real time.
5. Activate buying groups with real-time SAP data + AI signals.
6. Turn Joule demos into co-selling — not just internal productivity. … (include enterprise twists like clean core vs. custom code debates)

Each point tagged #csMajorCRO

Slide 9: Visibility Vacuum Hack — Get Found Inside SAP + Joule

• Visual: Black hole labeled “Joule Search” sucking in old marketing tactics.
• Tactics:
• Authentic content that Joule loves (executable, not polished brochures)
• Hashtag engineering (#csMajorCRO as lightweight distribution in enterprise chats)
• Co-create with SAP data — turn your ERP into a visibility engine

Slide 10: Brand + Demand in the SAP Era = Preference Multiplier

• Equation (Larry loves these):
  SAP Data Trust × Joule-Powered Demand = Faster Enterprise Closes
• Line: “Brand isn’t fluffy when it’s built on clean, real-time SAP data.”

Slide 11: Human + AI (Joule) GTM — Don’t Let the Copilot Run Your Relationships

• Split slide: Left = Joule automation wins (scale the boring); Right = Human hustle AI can’t fake (trust in complex deals).
• Key: “Use Joule to debug the ERP friction. Use your CS brain for the revenue relationships SAP can’t automate.”

Slide 12–14: Practical Frameworks You Can Ship Next Week on SAP

• Slide 12: SAP GTM Readiness Checklist (code-like table)
• Align marketing + sales like composable apps on BTP
• Test Joule-activated buyer journeys in < 1 sprint
• Deploy AI agents on top of clean core data
• Slide 13: Accountability Reset — Tie everything to revenue that shows up in SAP
• Slide 14: “What They Don’t Teach You at SAP Training” — 5 executable resets for enterprise GTM

Slide 15: Real-World Case — CS Major CMO on SAP

• Before/After metrics: Pipeline velocity, win rates, visibility when buyers use Joule first.
• Example vibe: Company that layered #csMajorCRO tactics on SAP BTP instead of fighting the system.

Slide 16: The #csMajorCRO Leadership Playbook for SAP Users

• Bullets:
• Hire forward-deployed engineers who understand both code and SAP
• Run GTM like open-source on top of your ERP
• Use Joule + hashtags as distribution layers
• Never let legacy processes own your revenue debugging

Slide 17: Call to Action — Ship This at Sapphire

• Big text: “Go back to your SAP instance and run one #csMajorCRO experiment before Q3.”
• Asks:
• Tweet your Joule + SAP revenue hack with #csMajorCRO
• Text Larry at 650-283-8008 for the raw deck PDF
• Find me at Sapphire for a quick debug session

Slide 18: Closing Slide — “SAP Sapphire Isn’t Just Demos — It’s a Compiler Upgrade”

• Photo: Larry grinning on stage.
• Final line: “Joule + SAP Singularity isn’t a crisis. It’s the best upgrade for those who think like CS majors.”
• Hashtags: #csMajorCMO #csMajorCRO #SAPphires #Joule #GTMSingularity
• “Questions? Let’s debug live — SAP style.”

650-283-8008

Slide 19–22: Bonus / Appendix

• Extra tactics, more of the 19 ways, SAP-specific resource links, Duck9/Stanford references.

Delivery notes for Orlando:
Larry would riff on SAP’s own Joule demos, poke fun at “big ERP energy,” and translate Forrester-style insights into “what actually ships revenue on Monday inside your SAP landscape.” He’d repeat hashtags out loud, invite texts/DMs, and keep the energy high with “text me if your Joule prompt worked.”

This version feels native to SAP Sapphire — enterprise-heavy, AI-copilot focused (Joule/BTP), while staying true to Larry Chiang’s hacker ethos.

http://www.youtube.com/watch?v=ejeIz4EhoJ0