• Kai_xbt shares a video clip of Threadguy recounting the chaotic Swatch x Audemars Piguet “Royal Pop” drop in NYC, where 600-700 people camped for days amid drinking, weed, and rowdy scenes expecting limited $400+ watches.
• Swatch shut down the store without sales despite visible massive demand, leading Threadguy to call it a “complete rug” and safety risk, as frustrated fans on multi-day benders posed more danger than fulfilling the drop.
• The event mirrors hype culture from sneakers and streetwear but exposed poor planning by Swatch for their accessible AP-inspired collab, with similar crowd chaos reported at other locations involving police and line rushing.
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