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10 Years of TC

by Larry Chiang on May 29, 2015

Larry Chiang’s 5th book, “What They Don’t Teach You At Stanford Business School“, is a sequel to his mentor’s, Mark McCormack’s book, What They Don’t Teach You At Harvard Business School. What They Don’t Teach You At Stanford Business School quotes Mark McCormack’s book in every chapter and even launched at Mark McCormack’s, IMG’s, “New York Fashion Week”. What They Don’t Teach You At Stanford Business School went from runway release on 09-09-09 right on to the NY Times bestseller list in under an hour! Initially, Chiang used his mentor’s book, What They Don’t Teach You At Harvard Business School, to start a company as an engineering major. Duck9, at Illini Tower, helps students get a FICO credit card credit score over 750. Prior to the NY Fashion week book launch party, Chiang did an H.L.S. keynote causing Harvard Business School to write: “What They Don’t Teach You at Stanford Business School“. Shirtlessly winning TC 40?? Well, Aaron Patzer helped Chiang with: “Setting an intention to win SXSW, THIS 2016 SXSW“.

“Fashion Week (Sept 10-20) is like #LeadGen in Las Vegas. Cuz they’re cool places to launch new deals.”
— Larry Chiang


By Larry Chiang

10 year of TechCrunch. What works. What works super well.
Larry Chiang (@LarryChiang)
Stickers, pizza, cupcakes. All but one is banned at #tcDisrupt

Pizza, cupcakes and all food is banned from TechCrunch. Especially cupcakes.

Cupcakes are incredibly effective
TC40 winner, “Mint”, used cupcakes
Likewise, redBeacon, the following year at TC50.
Both won with cupcakes. Cupcakes are key to lead generation. Cupcakes help you gain adoption. Cupcakes help you Cross the chasm. Cupcakes allow your product to the left of the chasm couple, align and associate with a highly popular, highly sought after cupcake
It’s like a cupcake averages out the tech product you’re marketing (that few care about), with a product everyone likes. It’s how you “Cross the chasm FROM THE RIGHT”
TechCrunch (@TechCrunch)
Come To The TechCrunch 10-Year Birthday Meetup by @arrington


Larry Chiang (@LarryChiang)


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