Finovate, After AfterParty Fall in NYC

By Larry Chiang

First of all, thank you Finovate for granting me the Official AfterParty.

Here is my ‘value added hijack’ in piece-wise technicolor detail for the sequel to this.

-1- In NYC do a proof-positive concept tested, “larry chiang afterparty”

People love sequels. I love vetting, removing and mitigating risk. You at Finovate moved to a two-day format and now all y’all can wedge in an afterparty that you can now sell sponsorship for.

-2- Break up the afterParty into two separate parties.

9pm-12 midnight.
12 Midnight to 2am.

The theory here is that executive attendees eat a dinner and then come to the afterparty for one drink. If the party were 9-11 and dinner gets done at 10:15, there will be fall-out, unsubscribes if the party ends at 11. Ending the party at 12 and the afterparty at 2am pretty much guarantees that the party closes at 12:25 where everyone collapses into a cab and are in their respective hotel suites by 12:50am

This replicates the TechCrunch 2008 Official AfterParty

This pattern replicates The Duck9 Web 2.0 Summit AfterParty 2012:
www.duck9.com/20
www.duck9.com/200
www.duck9.com/2000

-3- Pre-Party with a Dinner at 7pm.

7:00 VIP Drinks
7:30 – 9:30 Dinner.

That way when people trickle in at 9, the party is already blowing and going.

-4- Charge what you want.

Seriously, that is your issue.

-5- The Larry Chiang After, Afterparty

If you want me to appear or/and host the after, afterparty from 12-2am, I will do the first year.

In the following year’s year, you can sell that too 🙂