By Larry Chiang
The goPuff (@gopuff) founders are using a great play right out of a playbook written by Mark McCormack.
If they tried to sell goPuff, it’d be hard
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goPuff (@gopuff) |
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If they sold you something that you really liked already, that’s CTCFTR and #ExternalAPI at the same time
Cross The Chasm From The Right. In gopuff’s example, they are using pints of yummy ice cream to sell you on the innovation of delivery.
#ExternalAPI is when gopuff uses a non-relationship relationship with Ben and Jerry’s to sell Ben and Jerry’s without their permission. The API would be Ben and Jerry. Outside of the API would be GoPuff. Fully legal
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