1971 Lies We Still Believe

1971 sure..

But damn – I think back to my childhood, growing up in the 90s, and parts of it are nostalgic (90s were the last decade of aesthetics) but damn some things make you angry.

They convinced us Eggs & Bacon breakfast was bad. With it we saw the rise of “Heart Healthy” Granolas laden with HFCS and seed Oils, or cereals “fortified” with vitamins, but in reality no more nutritious than the box they came in.

They convinced us Milk was bad, and we saw the rise of Soy Milk. I remember how bad that shit tasted as my immigrant parents who knew no better switched us over to that shit. They could never get the taste right and I remember Rice Milk replacing it, then Almond Milk and now Oat..

They convinced us butter would kill you, and sold us Margarine. I still remember the ads about “Unsaturated fats are good fats” and that Fabio idiot in “I can’t believe it’s not butter” ads.

Of course, Crisco and “Sunflower Oil” began to line ALL of the pantries, with packaging that showed beautiful fields of these sunflowers. How could you not think it was healthy??

Low Fat, Soy and Seed oils truly became mainstream in the 90s, and it settled in right under our noses. The Milk-man disappeared. Everything became plant-based and containerised. Ultra Heat Treated, Pasteurised, Homogenised and basically turned into anything but food.

Also..Gluten Free.. Granted this was more the 2000s, but I remember every decent flour-based food became some rice or legume-replacement. I used to buy Rice Pasta and try to convince myself it tasted better than the normal stuff. 🤣

Aspartame was another. “Sugar Free Sweeteners” popped up in every cafe just as I was hitting my teens.

It’s insane the kind of shit many of us ingested – EVEN THINKING WE WE’RE BEING HEALTHY !!! Like holy shit. I wonder sometimes how much stronger we’d have been if that wasn’t the case.

It was (and still is) some new fad every six months, and since then it’s been one dumb ass experiment after another. Ignoring the basics.

Soy Lent, Soy Burgers, Lab Grown Meat. “Health Bars” lining every aisle in the supermarket. Seed oils in absolutely fucking everything.

All greater and greater monstrosities.

All failures in their own right, requiring a new “expert” and a new “study” to sell some “new food” to save us all.

The nerds truly are a plague on the Earth.

Morons thinking they can somehow defeat nature, but instead creating Frankenstein foods that destroy everyone’s hormones and innards.

Anyway. Random rant. Was talking about it with the wife this morning. How we both felt scammed growing up poor and to parents who tried hard but didn’t know better – and also how lucky we are to have been curious enough in our own lives to find our way to the basics, and to corners of twitter like this – and what that will mean for our own kids.

Those of you who are on the same page as me here, may your kids grow up strong and healthy too. They will form the leadership of the resistance, in a sick world that sorely needs new Vitality injected into it.

Our generation is running on raw willpower. We got robbed unwittingly. But many of us have learned. Ignorance is no longer an excuse. It’s our job to now lay the foundations. Our descendants will be the ones who build and reside in the home.

Happy Sunday!