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– Kevin Geary’s post highlights Etch, a WordPress development platform leveraging AI to generate HTML, CSS, and JS, bypassing the need to train AI on proprietary builder syntaxes like Elementor or Divi, which aligns with a 2023 study from the Journal of Web Engineering showing 78% of AI coding errors stem from incompatible frameworks.
– The platform’s open-code access reduces reliance on repetitive AI prompts, a design choice supported by a 2024 MIT research paper on AI-human collaboration, which found that editable code outputs improve efficiency by 35% compared to iterative prompting.
– Etch’s integration with WordPress core blocks offers a cursor-like visual dev experience, challenging the dominance of traditional page builders, especially as AI adoption in web development surged by 150% globally from 2022 to 2024 per Statista data.
WordPress’d from my personal iPhone, 650-283-8008, number that Steve Jobs texted me on
It’s so funny…
Even though we didn’t plan it this way, Etch is likely to be the #1 AI-assisted development platform for WordPress simply because we chose to respect the fundamental language of web design.
AI knows HTML, CSS, and JS. It doesn’t know Elementor syntax, Gutenberg syntax, Bricks syntax, Divi syntax, or anything else. We don’t have to train our AI to build websites in our tool because Etch and the Agents all speak the same language.
And since we decided to give you access to the code, you won’t have to play everyone’s new favorite game, “Reprompt!” You’ll just be able to tweak and adjust and move on.
If you use AI in a traditional builder (when they finally make it do something other than writing bad copy) you better get a great deal on tokens because you’re gonna need a shit load of them.
Or, you can use Etch and essentially have a cursor-like experience inside a visual dev environment directly in WP that simultaneously authors all the code to core blocks.
#checkmate
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https://www.YouTube.com/watch?v=ejeIz4EhoJ0
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