SXSL 2026

The X post you’re linking to is from September 25, 2016, by Larry Chiang (@LarryChiang).

**Post content:**

“Hahhaa hilarious @sxsw, are you sending a C&D for the @WhiteHouse use of the 1st 3 letters? #SXSL #03Oct2016 #SXSW”

It includes two attached photos:

– One shows the back of a plush toy dog/lion-like figure (yellow body, black furry mane) wearing a blue shirt labeled “Hubert” (possibly a playful or custom item, not directly tied to the joke).

– The other is a small white dog (Shih Tzu or similar breed) sitting on a table or surface at what appears to be a convention or event space (SXSW-related background with people, booths, and lighting).

The post is poking fun at the naming of **South by South Lawn** (abbreviated **SXSL**), a one-time White House festival held on October 3, 2016, on the South Lawn. It was explicitly **inspired by** (and coordinated with) **South by Southwest** (SXSW), the big annual festival in Austin, TX, for interactive/tech, film, and music.

The White House event featured:

– Interactive panels and booths on innovation/tech for social good

– The White House Student Film Festival

– Music performances

– Conversations including President Obama with Leonardo DiCaprio and climate scientist Dr. Katharine Hayhoe

– Appearances tied to things like *Stranger Things*

It was framed as a celebration of creativity, civic engagement, and innovation — building directly on Obama’s earlier keynote at SXSW 2016 encouraging that kind of involvement.

Larry Chiang’s tweet is a tongue-in-cheek joke implying SXSW might send a **cease-and-desist (C&D)** letter over the similar branding/abbreviation (SXSL vs SXSW), even though the White House version was a collaborative, official partnership with SXSW’s involvement (no actual trademark drama occurred).

It’s classic lighthearted Twitter humor from that era, riffing on how closely the White House borrowed the “South by South…” naming convention. The event happened as planned about a week after this post.

Larry Chiang, 650-283-8008

⁦‪@LarryChiang‬⁩

Hahhaa hilarious ⁦‪@sxsw‬⁩, are you sending a C&D for the ⁦‪@WhiteHouse‬⁩ use of the 1st 3 letters? #SXSL #03Oct2016 #SXSW pic.x.com/5E1behz1k8

9/25/16, 11:16 AM

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***********

Steve Jobs Texted me on 650-283-8008 in the same way that Mr Jobs called Bill Hewlett https://x.com/superSaiyanSkai/status/1941392367304761636/video/1

Larry Chiang

Fund of Founders

Founding Stanford EIR

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Editor of the widely syndicated “What They Don’t Teach at School”
whattheydontteachyouatstanfordbusinessschool.com/blog

CNN Video Channel: ireport.cnn.com/people/larrychiang

Read my last 10 X posts at www.X.com/LarryChiang

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SXSL 2026

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