By Larry Chiang
This is my guest lecture for CS 178. The “Crashing Industries” outline I did in reverse chronological order on my @LarryChiang
For this blog post, I put them in order. Later I’ll add video. I even put my cellphone number and a bonus prize* for pre-reading.
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Larry Chiang (@LarryChiang) |
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“Crashing industries, START.”
—@LarryChiang pic.twitter.com/VVXl4rIKj0 |
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Larry Chiang (@LarryChiang) |
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1/ Crashing industries is fun. And profitable. Plus, it’s hilarious
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Larry Chiang (@LarryChiang) |
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2/ You crash with a treasure chest, slush fund of $40. If you don’t have two Andrew Jackson’s, I’ll locate em #ROI
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3/ Copy paste my eventbrite. Get an account. Then text me the Eventbrite URL
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Larry Chiang (@LarryChiang) |
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4/ Older execs want to networking with you because you’re the future. Plus, we are bored and rich. #NewBlood
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Larry Chiang (@LarryChiang) |
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5/ conferences are stocked with mentors like a trout pond and like the hotel bar w/hawties after my hotel tweets twitter.com/fsaustin/statu…
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Larry Chiang (@LarryChiang) |
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6/ Selling yourself as a student who is going to a conference to learn (for free) is easy if you use you IPhone 9’s speak, function.
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Larry Chiang (@LarryChiang) |
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7/ There is an energy in crashing. There is a momentum of things you execute. Key is to start and know there are patterns, maps and paths
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Larry Chiang (@LarryChiang) |
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8/ Karma. After you crash, you must give a break to something or someone you like. So, help them distribute too
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Larry Chiang (@LarryChiang) |
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9/ #GuaGuaGuacamole recipe #4 f-o-c-u-s: Neither have to wait for permission, nor, having to ask for forgiveness. This starts “You, Inc”
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CEO of Duck9, Larry (@6502838008) |
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5 Reasons Why the Larry Chiang Method of Conference Crashing Works Every Time, 90% of the Time duck9.com/blog/credit-se…
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Larry Chiang (@LarryChiang) |
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Entrepreneur Tip: Don’t Ask Permission. Ask Forgiveness. duck9.com/blog/uncategor…
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Larry Chiang (@LarryChiang) |
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10/ New way is my method to neither have to wait for permission, nor, having to ask for forgiveness. Re-READ 11x.
And print this tweet out. |
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Larry Chiang (@LarryChiang) |
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11/ The Theorem of Sum Things applies. Invading a beach to get a beachhead or putting the tip in Re Crashing pic.twitter.com/hUE8Hdq4Yq
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Larry Chiang (@LarryChiang) |
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12/ we study the venue of the industry conference (like @DangeRussWilson studies opposing stadiums*) me at Bob Hambrect @WestinStFr, 1998)
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Larry Chiang (@LarryChiang) |
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13/ Crazy easy. We host a pre conference networking party 90-150 days prior. In our Podunk town of Palo Alto.
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Larry Chiang (@LarryChiang) |
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14/ we offer line item veto to the conference producer. This is while we are crashing. It signals intention.
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Larry Chiang (@LarryChiang) |
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Less
Than Minimum Blog Post #LTMVBP |
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Larry Chiang (@LarryChiang) |
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15/ initially, we just blog. LTMVBP’s. How to blog 7-10 min/day is #LTMVBP
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Larry Chiang (@LarryChiang) |
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16/ initially, we just augment. We cross the chasm from the right. (more on #CTCFTR later)
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Larry Chiang (@LarryChiang) |
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17/ initially, we just curate.
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Larry Chiang (@LarryChiang) |
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18/ We do not need to ‘fake it until we make it’. We don’t need to overstate.
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Larry Chiang (@LarryChiang) |
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19/ We do not need to wait for an alpha to anoint us VIP entrance into an industry. It’s 2015, not 1915
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Larry Chiang (@LarryChiang) |
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20/ we make our own breaks
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Larry Chiang (@LarryChiang) |
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21/ We make our own luck
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Larry Chiang (@LarryChiang) |
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22/ we “Engineer Up a Tidal Wave of Momentum, Perpetual Promotion Machine” {#EUTWMPPM} when we crash
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Larry Chiang (@LarryChiang) |
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23/ host an industry conference “after party” w/water. Like where pension fund people network VCs LPs: [“#OFGPFSE“] Opal Fin Group Pub Funds
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Larry Chiang (@LarryChiang) |
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24/ heard of minimum viable product!? Well, Eric Ries knows Less Than Minimum Viable Parties (#LTMVP) help you get on the bestseller list.
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Larry Chiang (@LarryChiang) |
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25/ An industry conference after party for 11 minutes sounds ridiculous BUT WORKS. Bc #EUTWMPPM-ing works
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Larry Chiang (@LarryChiang) |
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26/ An 11 minute party w/tap water pizza (and a VIP guest you WRANGLE) is just as potent as 2 hours. Open bar.
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Larry Chiang (@LarryChiang) |
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27/ my party mentor Mark McCormack and Susan Roane said: there are 2 kinds of people at a party: Hosts and guests. Be a host
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Larry Chiang (@LarryChiang) |
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28/ industry conferences are exactly like last years Annual Industry Conference
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Larry Chiang (@LarryChiang) |
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29/ imagine a Longhorns football game. Where the coach calls every play in the same exact sequence, as last year
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Larry Chiang (@LarryChiang) |
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30/ help the industry networking party, suck a little bit less. Most seasoned exec parties are painful
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Larry Chiang (@LarryChiang) |
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31/ be the servant. If you’re going to crash, pick up trash or “bus”. It takes so much confidence to bus, that it makes u look like the host
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app
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Larry Chiang (@LarryChiang) |
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32/ nothing sells itself. So, if you’re going to crash an industry, there are written protocols pic.twitter.com/2nCGtKPvHr
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CS 183b. Lec 5.
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Larry Chiang (@LarryChiang) |
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33/ think of the Chasm as someone trying to cockblock you from entering the industry. pic.twitter.com/rmfGSy6p1N
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Larry Chiang (@LarryChiang) |
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34/ Except there is no industry doorman. No one is trying to bouncy bounce you. It’s just apathy pic.twitter.com/Zh072FzTdX
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“Just put the tip in.”
#CTCFTR is 6 mentors (similarly, the #WrightBros had six mentors.) I paraphrase 6 mentors to say “just put the tip in”.
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Larry Chiang (@LarryChiang) |
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35/ Crashing industries pattern replicates crashing a party and becoming VIP
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*BE-the-first to tweet me the 6 mentors the Wright Brothers had. professor Metcalfe recommended I read that book So tweet me the 6 mentors if you’re a CS 178 registered UT student and I’ll present you with a $100 giftcard to PF Changs.
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