How to Do A User Conference

By Larry Chiang

While Stanford engineering is impressive, you can’t slap prospects in the face with it and utter-cry, “Please buy from me.”

Well, you can produce a User Conference that makes sales prospects wanna buy!

Many advisors have no website or one worse than the nail salon down the street. @clarashih #hearsaysummit pic.twitter.com/tgeNl0p1Ri

— Frank Weikel (@FrankWeikel) May 5, 2016

Clara talking about enabling advisors digitally, lots of room to improve the customer experience. #hearsaysummit pic.twitter.com/u9MPNk4XZv

— David Gair (@Davidgair) May 5, 2016

A common objection is, “I can’t two a two day conference. I don’t have many paying customers and I do not have 14 hours of content.”

Then do what Clara Shih’s ex-boss did. [Marc Benioff]
Mr Benioff did a startup user conference at a Westin ballroom.

RT @theMetz @LarryChiang: Dream force launched at @spg's @westinStFr! #DF15's prequel is #StartupSummit https://t.co/WTvrYzzBTX

— Daryl Shaber (@darylshaber) September 1, 2015

Photo courtesy Ludovic Ulrich
2003 PR Newswire for SalesForce
For more information or to register for Dreamforce, the first salesforce.com user and developer conference, please call 1-800-NO-SOFTWARE

Update:
prequel to #hearsaySummit was #SBIS15

Frosted glass, clear vision @HearsaySocial. Innovation Summit has been great so far! #SBIS15 pic.twitter.com/AWw5PDrmoC

— Elyse Hackney (@elysehackney) June 3, 2015