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A disgrace from Swatch New York Swatch store rugged 700 people

by Larry Chiang on May 20, 2026

Threadguy explains how the New York Swatch store rugged 700 people who waited DAYS in line
“We walked by at 1AM the night before. It was rowdy. Liquor all over the floor, everyone smoking weed, taking shots, music cranking. Someone recognized me and said he’d been there 36 hours. He was number 150 in line and they had 400 watches. He’s guaranteed to get a spot.”
“I said man there’s not that many people in line. He goes bro turn the corner around the block. I walk and look down. The whole block there’s 600, 700 people in line. I turned to my boy and said these things are not selling for $1,500. These are going $2,000+ easily.”
“I text the guy the next day who had been in line for 48 hours total now and I’m like yo you hit right? He says no. They shut the store down in the morning. I walked through that line with my own eyes, looked at everybody, looked at their sobriety level and rough cortisol aggression levels. Shutting the store down was way more dangerous than opening it. These people have been in line three, four days. Everybody is on a bender, drinking, music cranking. Shutting it down was way more dangerous than just letting the watches get through.”
“Complete rug. A disgrace from Swatch. They knew what was gonna happen. It’s a fucking AP for $400 dollars. Just let the boys win. Act like you’ve fucking been here before. We’ve had 20 years of IRL drops to prepare for this moment. Complete and utter disgrace.”


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Larry Chiang
Fund of Founders
Founding Stanford EIR
@duck9 alum, Deeply Understood Capital Credit Chinese Knowledge 9
Solo Founder Uber API
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