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In The Media

Dennis Cross

by Larry Chiang on May 13, 2026


The book is by Dennis (likely a coaching/leadership/performance expert), focused on high-performance principles, coaching models, team building, and organizational culture. It blends personal stories, science, practical frameworks, and leadership strategies. amazon.com 
Overall Book Structure (from the Table of Contents)
•  Author’s Note (p. vii): Personal insights or background from the author.
•  Introduction (p. 1): Sets the stage for high-performance concepts.
•  Prologue: The Potato King of Mars and the Rise of Maverick (p. 5): An engaging origin story or metaphor (possibly drawing from real “Potato King” historical figures like Junius Groves or a fictionalized “Maverick” journey) illustrating transformation, grit, and unconventional success. wycokck.org 
Core Content: 13 Chapters (focused on building high performers, coaches, and cultures):
1.  The Art of High Performance (p. 17)
Explores the creative, skillful, and mindset-driven side of excelling—habits, techniques, and the “artistic” elements beyond raw talent.
2.  The Science of High Performance (p. 45)

Dives into evidence-based principles: physiology, psychology, neuroscience, and data-backed methods for peak output. amazon.com 
3.  The Grit of High Performance (p. 63)

Focuses on perseverance, resilience, mental toughness, and overcoming obstacles (echoing Angela Duckworth’s grit research but applied to coaching/performance).
4.  The Functional Reserve (p. 87)

Likely discusses building “reserve capacity” — physical, mental, or organizational buffers for sustained performance under stress (common in training physiology and leadership). www.triphasictraining.com 
5.  Holding a Whistle Does Not Make You a Coach (p. 119)

A provocative chapter on true coaching vs. superficial authority. Emphasizes skills, empathy, and impact over titles or credentials.
6.  The Octane HighPer Coaching Model (p. 147)

Introduces the book’s core proprietary framework (“HighPer” = High Performance). A step-by-step coaching system for accelerating results, possibly fuel-metaphor for high-energy performance. salesoctane.com 
7.  Reflective Coaching (p. 173)

The power of self-reflection, feedback loops, and deliberate review for continuous coach and athlete/leader growth.
8.  Fundamentals and Situational Planning (p. 187)

Mastering basics while adapting to context—planning that balances core principles with real-time decision-making.
9.  Simulation and War Games (p. 209)
Training through scenarios, drills, role-playing, and high-stakes simulations to prepare for pressure (military/business/sports crossover).
10.  Continuous Improvement (p. 231)
Kaizen-style ongoing refinement, systems for iteration, and avoiding plateaus.
11.  High-Performance Teams, Tribes, and Communities (p. 241)

Building cohesive groups, culture within teams, and leveraging social dynamics for collective excellence.
12.  High-Performance Culture Starts at the Top (p. 245)

Leadership accountability—how executives and coaches set the tone, model behaviors, and embed performance values. forbes.com 
13.  The Way to Win (p. 249)

Synthesis: Practical strategies for victory, integration of prior concepts, and a capstone philosophy.
•  Appendix A (p. 287) & Appendix B (p. 291): Tools, worksheets, models, or case studies.
•  Notes & About the Authors: References and bios.
High-Level Themes
The book progresses from individual foundations (art, science, grit, reserve) → coaching mastery (what makes a real coach, specific models, reflection) → advanced application (planning, simulation, improvement) → organizational scale (teams, culture, winning).
It targets coaches, leaders, athletes, executives, and high-achievers seeking practical, actionable frameworks rather than pure theory. The tone mixes storytelling (prologue), science, and no-nonsense advice (e.g., Chapter 5).

WordPress’ing from my personal iPhone, 650-283-8008, number that Steve Jobs texted me on

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