By Larry Chiang
Hoppy Easter!! The Easter bunny hops into our lives because Jesus needed slightly more traction, so he created a fluffy bunny.
This. Is. right. Out. Of. The. YC. Playbook. Page 75. “Without. Their. Permission”. Yes, your startup needs a fluffy mascot to gain traction.

Traction initially takes place when you’re a stanford engineering undergrad who calls customers and sales prospects on the telephone.
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Tiffany Yu (@ImTiffanyYu) |
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What @ycombinator doesn’t tell you: if you meet with your customers, you’ll discover WHY we do we do. @ooshma of @gobbleinc #startupschool
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Larry Chiang (@LarryChiang) |
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#startupSchool – I embedded your tweet @ImTiffanyYu Re @ooshma‘s Do Things That Don’t Scale paulgraham.com/ds.htm pic.twitter.com/bgo5v99ytH
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Larry Chiang (@LarryChiang) |
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Utah Biz Conferences (@utbizconference) |
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Best Sales Traction: @navSMB #Tech10#SLBizconf pic.twitter.com/VWAlyEgthB
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Download twitter to search out for more Easter eggs on entrepreneurship traction. Search “larrychiang traction” in the twitter search box
If you find a bunch of entrepreneurship eggs, you parlay the Easter eggs you have found into distribution tasks you execute. Thus, you move yourself on the bell curve from left to right.
TIERS OF FRIENDSHIP
4- we hang out
3- we can travel together
2- I would take a bullet for you
1- I will speak to you on phone— emery lord (@emerylord) March 20, 2017




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