Subscribe NOW

Enter your email address:

Text Message our CEO:


or on twitter

Free Resources

Click Here to learn more

In The Media

Engineering, Selling And Why Buyers Buy

by Larry Chiang on April 14, 2017

By Larry Chiang
“Why buyers buy“. #jtbd

Krish (@TheUpstartGuy)
Without understanding the context of purchase I overengineer the product to meet standards that the user doesn’t value – @bmoesta @chriscbs


Alan Klement (@alanklement)
@TheUpstartGuy @bmoesta @chriscbs The value in context of purchase = understanding the hiring process: how did customer construct the idea of “this is valuable to me”. #jtbd


Leave a Comment

Previous post:

Next post: