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In The Media

Engineering, Selling And Why Buyers Buy

by Larry Chiang on April 14, 2017

By Larry Chiang
“Why buyers buy“. #jtbd

Krish (@TheUpstartGuy)
Without understanding the context of purchase I overengineer the product to meet standards that the user doesn’t value – @bmoesta @chriscbs


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Alan Klement (@alanklement)
@TheUpstartGuy @bmoesta @chriscbs The value in context of purchase = understanding the hiring process: how did customer construct the idea of “this is valuable to me”. #jtbd

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