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In The Media

Engineering Up Marketing Momentum at SXSW

by Larry Chiang on March 17, 2013

Larry Chiang does a lot with very little. For example, he focused his 88 points of self-reported IQ into teaching at Stanford. He founded Duck9 and the channel “What They Don’t Teach You at Business School”. It syndicates across twenty plus sites including CNN, Yahoo, and Top Tech Blogs. To do PR for his book, Chiang’s gave a Harvard Law keynote which got coverage in Harvard Business, “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times best seller). If you read his scandalously awesome “What a Supermodel Can Teach a Stanford MBA”, “How a Stanford Engineer Works Hard and Smart at SXSW” and “How to Get Man-Charm”, you will like his latest post on SXSW:

Engineering Up Momentum as a Startup or Big Brand at SXSW

—- Austin TX
March 16, 2013

By Larry Chiang

This post will be the new definition of working smart and working hard.

After you read and digest this post, you will only come to one conclusion: “No wonder they were successful. LOOK AT WHAT THEY DID”. This is the post that you should memorize the link to. Bit-dot-ly-slash-vc0309z

The previous year’s link was

A sequence of’s is my technique of generating momentum. The idea is that you are getting little beach-heads as you attack your Normandie. Most marketers are trying to do a hail mary maneuver where they attack Pearl Harbor during Christmas and hope that it works. Plot spoiler: Japan lost even though they deny Pearl Harbor ever happened. It is “Entrepreneur Jiu Jitsu”. It is where you work smart and hard by crossing the chasm from the right, taking advantage of sequel concepts, hosting afterparties and beating tom toms at a party you’re crashing. slash vc0309w is

Remmy Oxley spotted my Recipe. I embrace that criticism. I even gave it –“Engineer Up Tidal Wave of Momentum (the perpetual promotion machine)” a hashtag #EUTWMPPM. Because SXSW is so competitive…, EUTWMPPM is combined with another Gua Gua Guacamole recipe, Anchor + Satellite. Because there is so much going on at SXSW, I had to use multiple anchor events supported by satellites

Amex Sync Tutorial Party #sxsw

Business Credit party

Thin File Analysis party

Debit Reporting Analysis party

Hashtag Debut Party at #SXSW for #AmexDuck9

#LongTail. My China Credit Bureau party had 4 execs find it. Only on Eventbrite!!! #CloseDealsAtParties #SXSW

Launch Party for Music SXSW Music @fsAustin #LarryChiang

It is a Fair Credit Reporting Act Party at #SXSW

Hack Your Startup Credit Rating at #SXSW

Don’t Get Screwed at Spring Break #sxsw

Party for #SXSW Musicians That Do Not Have Great FICO Scores (YET!)

My flagship party at #sxsw (the 10 others were satellites)

Credit Mentorship Party #sxsw

“Reverse, Reverse VC Party” (It is forward pitch 🙂 #ReverseVC

2013 Official Larry Chiang Networking Mixer for SXSW… – Eventbrite

Official Larry Chiang, Second Annual, Launch Party Kicking it all off #March8 #sxsw
#hiLarryAss, the 2018 SXSW keynote previewed

JBA = Jedi in Business Administration

Crossing the Chasm from the Right the ENGR 145 Way – YouTube

A Stanford University Athlete’s Entrepreneurship Practice Gets VC Funding #sxsw

Stanford Previews #sxsw with Robert Scoble

Mobile Monday Austin #SXSW 2013 #MaMoMo

Peter Thiel After Party #9 #sxsw

Larry Chiang’s Credit Tutuorial Party at #sxsw

Official Larry Chiang AfterParty, Post Cirque du Soleil at… – Eventbrite

College Undergrads with Artificially High FICOs at SXSW – Eventbrite

Cellphone Number Underwriting on Hacker News and a #sxsw Party

ENGR 145, the UnOfficial Wharton MBA Summer Class 😀 #WhartonSF #sxsw Undergrad alums frm #ENGR145 are teaching u!

These were the 2012 links from SXSW last year. (Next year, 2014 is March 6-12

And what they all mean.

The Tom Chiang MIT Engineer to Entrepreneur Transformation at Stanford and SXSW by his son, Larry Chiang

For details, link here:

LPs Asking VCs Tough Questions. Engineers Laugh

For details, link here:


ENGR 145 Alums Host Potential Summer E145 Students at Stanford University, Stanford CA at SXSW

For details, link here:


Stanford Engineering Video Series: the Zero to Hero Transformation #zero2hero (open to all tech majors) at sxsw
For details, link here:


For details, link here:

Plancast (Re)Launch Party at SXSW. A Stanford Engineering Business Case Study

For details, link here:


SXSW Christian Party. Larry Chiang and Cru (Campus Crusade for Christ)
For details, link here:

Board of Director’s SIMULATION- What Stanford University Teaches Engineers (During SXSW Interactive; Badged)
For details, link here:

What They Do Teach You at NUS About What LPs Should Be Asking VCs at NVC (New Venture Creation)

For details, link here:


CS Major CEO ‘TRAINING TABLE’ Like Stanford Athletics Arrillaga but at SXSWi

For details, link here:

What I Do Teach at Stanford ENGR 145: Engineers ONLY! During SXSW Interactive (Badged)
want me to be your best friend?! Tweet: I am going to

For details, link here:


For details, link here:
To be a value added guest, tweet, Ill be @larrychiang’s UnOfficial ATX: WTDTYASBS event Sat #sxsw

**** Pop Up Accelerator *****

******* JBA **************

**** Reverse Engineer Everything *******
Reverse Engineer Everything #sxsw. Know what I know because I have taken #ENGR145 a couple times 🙂
March 12 830pm-10pm.

PopUp Accelerator AfterParty

******* Mentor Mixer *************

Here is how I hacked Supermodel-ing. I am calling it:

“Gossip Girls: Bachelor Date Package with Larry Chiang”

Authored credit card laws

*** BONUS ***

a party invite for you…

If you liked this…
Larry’s mentor Mark McCormack wrote this in 1983.
His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com


Larry Chiang started his first company in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and gave expert testimony at Congress and World Bank.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email 🙂




You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .

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