Getting #Traction. Dan Olsen in Vancouver

By Larry Chiang

Sales traction. You startup will die if you don’t get traction.

Rescue something dead because they failed to cross the innovation chasm.

Dan Olsen shows Stanford engineers born-in-Vancouver how to get traction, gain adoption and, like #ENGR145 Lec 5, cross-the-chasm:

	Ryan Creamore (@ryancreamore)
6/22/16, 1:51 PM @danolsen peels onions in the problem space and doesn’t shed a tear #leanstartup #prodmgmt #goodfit #tractionconf pic.twitter.com/2uwaOelbV1

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	Luke Fernandez (@SirFern)
6/22/16, 1:25 PM “There are tons of companies that jump right into the solution space without asking who the product is for.” @danolsen #tractionconf

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	Aliya Amershi (@aliyaaskatechie)
6/22/16, 1:40 PM Are you building the right MVP? @danolsen #tractionconf @TractionConf_io pic.twitter.com/jP9tRhQ4TL

Pic. What is an MVP
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	Danielle Smith (@DaniMcSmith)
6/22/16, 1:58 PM You want to see your curve of user/customer retention moving up! That’s your sign of product market fit @danolsen #tractionconf

Photo credit Nikki Layton @nikkilaytonvan

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	Anastasia Valentine (@AVV)
6/22/16, 1:19 PM Quantitative & Qualitative approach to products. Are you a Spock or an Oprah? #tractionconf pic.twitter.com/nxFr4eEU6z

Spock / Oprah pic
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	ovey yeung (@oveyyeung)
6/22/16, 1:44 PM “Interactive design + test workflow: hand sketches > wireframes > test > clickable mockups > live product” @danolsen #tractionconf

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	Michael Tippett (@mtippett)
6/22/16, 1:51 PM .@danolsen at #tractionconf talking about finding the ‘greens’ in a bundle. pic.twitter.com/uzDSHjYMSI

Finding greens- learning from the first wave of user tests.

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	Nikki Layton (@nikkilaytonvan)
6/22/16, 1:35 PM @danolsen #tractionconf today’s delighters become tomorrow’s performance becomes the next day’s must have. pic.twitter.com/wV0kmDdand

Kano Model.