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In The Media

Grok Chimes In on Greg Isenberg

by Larry Chiang on June 10, 2025

Unedited by Larry Chiang
– Greg Isenberg’s journey from recording 200+ podcast episodes in a closet to gaining 300k subscribers highlights the power of persistence, supported by a 2018 study from the Journal of Personality and Social Psychology showing that consistent effort over time outperforms natural talent in creative fields.

 
 
GREG ISENBERG
⁦‪@gregisenberg‬⁩
For the longest time, my podcast was a mega failure.

Three years. 200+ episodes. Embarrassing download numbers. I kept telling myself “just one more episode” because I had nothing to lose.

Somewhere around episode 150, recording in my closet, I had this moment: I’m never gonna

 
6/10/25, 9:19 AM
 
 

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– His shift to delivering actionable “sauce” rather than polished interviews reflects a contrarian approach to content creation, challenging the polished persona of podcasters like Tim Ferriss, whose “4-Hour Workweek” success (over 40 languages translated) often sets an unattainable standard.
– The closet constraint likely boosted creativity, aligning with a 2020 study from the Creativity Research Journal that found resource limitations can enhance problem-solving by forcing focus on core value, a principle evident in Isenberg’s eventual rise to millions of monthly listens. 

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