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How to Get a Law Passed for $217

by Larry Chiang on May 9, 2011

Larry Chiang writes about entrepreneurship and pre-entrepreneurship. He edits the Bloomberg BusinessWeek channel “What They Don’t Teach You at Business School”. He got rich, tier-one VCs to pay to pitch entrepreneurs.

After Chiang’s Harvard Law keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times bestseller). If you read his scandalously awesome “What a Supermodel Can Teach a Stanford MBA” and “How to Get Man-Charm”, you will like his latest post that helps you get more done in Congress than Eddie Murphy in “Distinguished Gentleman”. The post is called:

How to Get a Law Passed for $217

By Larry Chiang


Newsflash: I am Chinese.

As a man from China (vis a via New York), I am known by my fellow yellow brothers as THE chinaman. Chinese people get a lot done for very little money. As I tried to stay true to my heritage that includes railroad workers, I get a lot done with very, very little.

My critics claim it was my supermodel good looks or my 6′ 5″, 222 lb stature. Maybe,… but I pile on fundamental Chinaman skillz with dirty, dirty street smarts and a dash of hustle.

You see, I am a bit of an expert at that because I launched a book from the supermodel runway*

I also coached entrepreneurs to launch at the most intensely competitive tech conference (sxsw) for less than 1k. Google “How to Launch at SxSW”.

Enough preamble…, I got the CARD Act passed for $217.  It  is the credit card CARD Act that even has a page and a half specifically referring to the Duck9 business model. It put every competitor of Duck9 and United College Marketing Services under and out of business. Legendary.

How did I get the CARD Act passed for less than the cost of two oil changes??

(Nope, it is NOT on Quora biatches. Yes I waited two years because I didn’t believe it and thought there would be fall-out)

Here is exactly how I engineered this law getting passed for $217:

1) Blog.

I do something that no other credit industry executive does. I blog. By industry exec, I qualify it by saying “surpass the $100mm revenue mark.

Every time I say this, people say “mint dot com”

Well, last time I checked, Mint has well south of $1mm revenue. Total

2) I blogged some more.

You can go on and write credit policy position papers and create white papers until you’re blue in the face but there is one source of information: Google. Google loves blogs.

I even wrote a book on credit: Life, Liberty and the Pursuit of Personal Intellectual Property. Zero effect. But blogging works

I also blog at GigaOm, TechCrunch, VentureBeat. And BusinessWeek.

3) I kissed a lot of ASS

4) I Sprinkled Mentorship Into the Lobbying Process

5) We did a lot of media.

Media loves a supermodel that talks good. Me talk pretty on the TEE VEE here here here and here.

6) Align and Find a Parade Versus Starting One

My mentor talked about the perils of fighting city hall. I listened.

As founder of the largest company that sold credit cards to college students, I could have easily allocated resources to preserve the old rules. We were already winning at the old rules and I wanted to make sure we kept winning. The ‘parade’ of anti-credit card sentiment was rising. Plus, I was having to choke down the lies that the banks were telling people Re: junk fee justification.

The parade was going and we decided to lead.

7) Mimic Jesus and Make the Devil Jealous

Jesus did the whole servant leader thing pretty well.

I offered to be the assistant to anyone who was willing to listen. Our government affairs push was aggressive. The data pointed towards simple conclusions that credit card debt was causing college students to have to work more and sometimes drop out.

-8- Take a Page Out of “Bartle’s and James”

Gallo wine saw wine cooler as a significant threat to wine sales. In reaction, it launched two retards named Bartle and James. They bought a bazillion ads. They marketed it as a separate company apart of the 3B gallo wine. They sold a ton of wine coolers.

We were UCMS and we started “duck9′
UCMS = United C0llege Marketing Services
Duck9 is Digial Underground Credit Knowledge

We changed it to Deep when everyone mis-spoke it.
I was the lead retard

It has the double entendre of ducking 9. 9s are credit industry code for charge-offs. If you don’t know what a charge-off is, you’re not in the credit industry.

-9- Host AfterParties

You can host an afterparty for little or no money. Tactically, here is how. AfterParties build your rolodex while giving your platform a chance to shine. I chinkied up a party at NCAA, Sundance, SXSW, TED.

I am not linking to them but if you google larry chiang (fill in blank with one of the above) afterparty, you will see the stuff I assembled.

My next trick will be to introduce a bill that has my name in it, “Larry Chiang Electronic Credit Score Protection Act”. But I don’t want to be dead or in Congress. I want to get this done as a private citizen.

True Story: The paper is mightier than the email

Experian Credit Bureau
PO Box 9556
Allen TX 75013-9556

Equifax Credit Bureau
PO Box 740256
Atlanta GA 30374-0256

TransUnion Credit Bureau
P.O. Box 2000
Chester PA 19022-2000

I will even help you draft the letter.

Email me larry@ d u c k 9


wanna make me happy.
Tweet at me or send me a facebook massage

What A Super Model Can Teach a Harvard MBA About Credit

View more presentations from me,  Larry Chiang.

*** BONUS ***

a party invite for you…:

What a Supermodel Can Teach a Harvard MBA

If you liked this…



Larry’s mentor Mark McCormack wrote this in 1983. His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

This post was drafted in an hour and needs your edits… email
me if you see a spelling or grammatical error(s)… larry@duck9

Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who
wrote the book, “What They Don’t Teach You at Harvard Business
Chiang is a keynote speaker and bestselling author. He testified in  Congress and at World Bank.

Sure he advises senators, congressman and world leaders but you can text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on
hold like a Scottsdale Arizona customer service rep. If you email
him at his secret email chiang 9@duck9, be sure to include your cell number in the subject line.  :-)

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .

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