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In The Media

Kate Brodock Asks SHOULD MY STARTUP SPEND THOUSANDS AT A TECH CONFERENCE

by Larry Chiang on October 8, 2015

By Larry Chiang
Vested. How vested are you in you. 
Asked another way, how has your work and effort translated into “shareholder equity”. We will come back to those questions. Let’s focus on Kate Brodock’s question 

Kate Brodock (@Just_Kate)
OK, @untapt got into @WebSummit ALPHA, asked to pay €1,950. IS IT WORTH IT? @Jason @neilswmurray @shashwatpradhan (I’m going for free)

Kate Brodock (@Just_Kate)
@LarryChiang Larry you can’t just *favorite* my tweet I need your OPINION! 😀


My opinion is to get your Return on Investment (ROI) before you go.


Larry Chiang (@LarryChiang)
If a team can’t get their ROI before #Sundance16 or #SXSW, they’re not #GuaGuaGuacamole-ing hard enough @Just_Kate


What is 
Gua Gua Guacamole and how does it apply to getting ROI for any big dollar, tech conference. {The general public who never took stanford engineering 145  #ENGR145 is still spending €1,950 and hoping that the investment pays off after.} #GuaGuaGuacamole is about adding steps to a recipe to turn it into a legendary recipe. The general public makes instant guac. I started cooking the Four Seasons Austin guacamole 3 days ago. 


Download the Twitter app to see all things, #GuaGuaGuacamole

Kate Brodock’s response to #GuaGuaGuacamole
Kate Brodock (@Just_Kate)
@LarryChiang Ha! LOVE IT. Thanks Larry 🙂

Larry Chiang (@LarryChiang)
#GuaGuaGuacamole @Just_Kate so do a pre #Web2Summit mixer in your city. Meet 30-50% of the people you’re wanting to distribute to. Spend $20

Larry Chiang (@LarryChiang)
Load up an Eventbrite for that $20 event, @Just_Kate. With #GuaGuaGuacamole it’ll look like €3,000. Europeans don’t Gua #GDPflat


image1.JPG
These two co-hosted a party at Palms in Las Vegas in the NBA suite with me and JB Orecchia. They spent sub $30.oo. Know that that took some prep. 
Larry Chiang (@LarryChiang)
If Tom Brady were an MS&E undergrad student athlete that no longer played baseball, he’d take #ENGR145 11x pic.twitter.com/GVNDIjxNym

 

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