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In The Media

Lead Gen 101. Parlay cupcakes into customers

by Larry Chiang on June 25, 2015

Larry Chiang landed on the New York Times Best Selling list by pre-rolling and pre-promoting eighteen months before the “09-09-09” launch of What They Don’t Teach You At Stanford Business School. Hollywood optioned WTDTYASBS’s scene treatments because as CEO of Duck9, he hosted film festival parties at Sundance and SXSW. He’s testified before Congress and during TV interviews he tracks his own “mentor mentions per press interview” (#MMPPI) His mentors are Gerri Detweiler and Mark McCormack. Yes Gerri Detweiler of “Ultimate Credit Handbook” fame and Mark McCormack of, “What They Don’t Teach You at Harvard Business School” fame. Play and practice entrepreneurship with Larry’s ideas about lead generation, #CS183s, and parlaying cupcakes into customers.

New York Fashion Week is Sept 10-17, 2015.
— Larry Chiang

By Larry Chiang

Parlaying in gambling parlance, jargon and ‘jarGashTag’ is where you DJ two low likely bets together into a bet with very low likelihood of winning.

Parlay is bad in las vegas. Parlaying is a high risk, high reward bet.

If you’re a CS 183s (#CS183s) student, you will know that I only like super high reward, no risk. Thus, the ‘parlay’ of cupcake into sales leads.

Larry Chiang (@LarryChiang)
“LeadGen 101”. How to take a piece of food and parlay it into a lead.



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