By Larry Chiang, curator #ENGR145s feed
At some point in your engineering careers, you will need to practice and experience for yourself the thrill of doing “Lead generation”.
I do not care if you never want to be a founder.
Doing leadGen is fun and you better experiment as an undergrad because
/1/ it’s fun
/2/ it’s a rush
/3/ once you’re old, you’ll scoff at those having a good time!
![]() |
Larry Chiang (@LarryChiang) |
“LeadGen 101”. How to take a piece of food and parlay it into a lead. pic.twitter.com/uWAUnsKC4r
|
Intellectually, you take a piece of food and exchange it for personal information.
![]() |
Larry Chiang (@LarryChiang) |
Cupcake #LeadGen works so well that TC banned it’s use at #TCdisrupt May 4-6 gigaom.com/2011/02/19/lau…
|
TC is TechCrunch
TC Disrupt is where engineering founders launch their startup.
Launch Your Startup at SXSW for $880 Plot spoiler: cupcakes are involved Gigaom has an article about sxsw. It’s a tech conference where Startups launch

![]() |
Larry Chiang (@LarryChiang) |
I want @clarashih, author of Facebook Era, to say “lead gen” #aoss09 #leadgen https://tinyurl.com/leadgenNY
|
![]() |
Larry Chiang (@LarryChiang) |
“Free food = 1st stage premium” @jacobmullins‘ #leadgen funnel from Vbeat #fbFund and on my lead gen panel https://tinyurl.com/leadgenNY
|
![]() |
Larry Chiang (@LarryChiang) |
![]() |
Larry Chiang (@LarryChiang) |
![]() |
Larry Chiang (@LarryChiang) |
U know about #mmpqq Josh McFarland? It’s #AmexDuck9 for #LeadGen (but w the kids getting 100% comm!) RT @crazyfoo: Great deal! #AmexAmazon
|
Josh went from being a lead to generating leads. Will you try to generate one or two leads!?
Try promoting Jeremy Piven’s movie

Sell a $13 movie ticket for $13 and give away a cupcake. Tweet after u sell one. I’ll bet either him @jeremyPiven, @mrDougEllin or me retweet you.
