Lead Generation Basics LeadGen 101

By Larry Chiang, curator #ENGR145s feed

At some point in your engineering careers, you will need to practice and experience for yourself the thrill of doing “Lead generation”.

I do not care if you never want to be a founder.

Doing leadGen is fun and you better experiment as an undergrad because

/1/ it’s fun

/2/ it’s a rush

/3/ once you’re old, you’ll scoff at those having a good time!

	Larry Chiang (@LarryChiang)
5/12/15, 1:27 PM “LeadGen 101”. How to take a piece of food and parlay it into a lead. pic.twitter.com/uWAUnsKC4r

Intellectually, you take a piece of food and exchange it for personal information.

	Larry Chiang (@LarryChiang)
4/2/15, 7:33 AM Cupcake #LeadGen works so well that TC banned it’s use at #TCdisrupt May 4-6 gigaom.com/2011/02/19/lau…

TC is TechCrunch

TC Disrupt is where engineering founders launch their startup.

Launch Your Startup at SXSW for $880 Plot spoiler: cupcakes are involved Gigaom has an article about sxsw. It’s a tech conference where Startups launch

	Larry Chiang (@LarryChiang)
7/30/09, 4:27 PM I want @clarashih, author of Facebook Era, to say “lead gen” #aoss09 #leadgen https://tinyurl.com/leadgenNY

	Larry Chiang (@LarryChiang)
8/5/09, 12:32 PM “Free food = 1st stage premium” @jacobmullins‘ #leadgen funnel from Vbeat #fbFund and on my lead gen panel https://tinyurl.com/leadgenNY

	Larry Chiang (@LarryChiang)
8/9/11, 10:55 AM I get ROI out of my @SlideShare account #leadgen slideshare.net/larrychiang/

	Larry Chiang (@LarryChiang)
7/26/12, 7:29 AM get @davemcclure to show his #leadGen method duck9.com/imedia.htm #smashsummit

	Larry Chiang (@LarryChiang)
12/9/13, 7:51 PM U know about #mmpqq Josh McFarland? It’s #AmexDuck9 for #LeadGen (but w the kids getting 100% comm!) RT @crazyfoo: Great deal! #AmexAmazon

Josh went from being a lead to generating leads. Will you try to generate one or two leads!?

Try promoting Jeremy Piven’s movie

Sell a $13 movie ticket for $13 and give away a cupcake. Tweet after u sell one. I’ll bet either him @jeremyPiven, @mrDougEllin or me retweet you.