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In The Media

Parties. They Matter

by Larry Chiang on January 18, 2016

Larry Chiang (@LarryChiang)
What were last years party. Notice the pattern of ‘annual, franchise’ events
For example CAA at #Sundance or my #launchParty @FSAustin #SXSW


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Larry Chiang (@LarryChiang)
what were the parties where RSVPs were done via EMail ONLY.


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Larry Chiang (@LarryChiang)
What were/are the parties where you had to RSVP via cell and security required you to text in a pic of Govt I.D.


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Larry Chiang (@LarryChiang)
Hosting parties, gets you invited to parties.


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Larry Chiang (@LarryChiang)
Event planners plan next years Flagship event immediately-after-this-years-event.


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Larry Chiang (@LarryChiang)
By Flagship event, I mean franchise. It can also be referred to as a tent pole franchise. #SiliconValley just annexed LA.


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Larry Chiang (@LarryChiang)
Every flagship, tentpole franchise party concept I’ve ever had, I either open sourced or gave to the founder I #externalAPI‘d. cc #cs183s 14


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Larry Chiang (@LarryChiang)
The distribution of a party cannot be stopped. You can only hope to contain it


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Larry Chiang (@LarryChiang)
I always get a C.A.T. “consumer advocacy truth”. So, when you attacks come there’s a bevy of counterneasures. e.g. #26Feb2013


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Larry Chiang (@LarryChiang)
Parties are just opportunities to do #CollisonBros installs. My mentor mentored me to #dttdsBHM way before a $twtr user invented hashtags


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Larry Chiang (@LarryChiang)
Parties are distribution in a start, up situation where apathy covers you like 30 defensive backs in the RedZone


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Larry Chiang (@LarryChiang)
Parties are distribution.


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Larry Chiang (@LarryChiang)
Parties help you help those that will never say thanks. But host and be jovial, anyway


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Larry Chiang (@LarryChiang)
Party guests are like Popcorn before Orville Redenbacher. You never know which kernal will actually pop.


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Larry Chiang (@LarryChiang)
Producing a party should take under 7 hrs. that includes the 2 hours you spend at @FSAustin. If it takes you more than 420 min, u r doing Wg


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Larry Chiang (@LarryChiang)
Saying you don’t need a launch party (bc in the 90s they cost 300k) is like saying you don’t need distribution.


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Larry Chiang (@LarryChiang)
parties will die when Birthday parties, in-the-real-world, die. Which is never.


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Larry Chiang (@LarryChiang)
If you think your afterparty is value addedly hijacking the party, you don’t understand what its like to crash an industry


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Larry Chiang (@LarryChiang)
You name the founder and I will name the industry that they had to crash.


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Larry Chiang (@LarryChiang)
I am saying pictures are a form of distribution.


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Larry Chiang (@LarryChiang)
I am saying that an eventbrite party page matters. #NoNeed#NoTrust (& initially #NoMomentum pic.twitter.com/weKxfN6qT1


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Larry Chiang (@LarryChiang)
Executives will say no 2-10 times. If they’re impressed by your party. Your #LTMVP, party…U get 2 min on phone


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Larry Chiang (@LarryChiang)
After a party where 100 people come. You will get 0.25 handwritten thank you notes


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Larry Chiang (@LarryChiang)
Parties have guests that you cannot just eyeball and then extrapolate. You. Don’t. Know. Which. Kernel. Will. Pop.


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Larry Chiang (@LarryChiang)
good cooks hosting a party will always have, and get DISTRIBUTION twitter.com/NapaTruffleFes…


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Larry Chiang (@LarryChiang)
a 3 day tech conference is a glorified party with content mixed in


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Larry Chiang (@LarryChiang)
spring break is a week long party with credit educational content delivered by a 6’5″ shirtless supermodel pic.twitter.com/hyvUDt0fy8


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Larry Chiang (@LarryChiang)
Parties are an example of “Doing Things That Don’t Scale (but have MOMENTUM)” #dttdsBHM


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Larry Chiang (@LarryChiang)
when you are an engineer hosting a party, you can execute protocols better bc you copy paste protocols

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