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In The Media

Playing the Facebook Game Hurts Your YC Startup 9 Ways

by Larry Chiang on March 20, 2015

By Larry Chiang

Tim Chang (no relation LOL) gave a keynote about Gamification. He spoke on using your smartphone as a remote control for the real world. Well, that stuck because that’s cool. But YC kids are GETTING remote controlled. 
If you’re 18-26 in YC you’re a kid. If you’re older than 30 you’re a dinosaur   I wanted to call this “Facebook’s Surprising Entrepreneur Undertow Surprises No One at My Level”

Let’s keep the title as the focus…,

Larry Chiang (@LarryChiang)
Playing the fB “game”, hurts your real world startup effort in 9 very specific ways cc @timechange #Gamification
Smartphone as remote. #Ch6

Larry Chiang (@LarryChiang)
Sales friction is real enough that you don’t need the friction of a fB fan page that kinda doesn’t convert #Ch6

Larry Chiang (@LarryChiang)
Your superstar mentor ( @BobMetcalfe @tjkosnik ) doesn’t wanna be fB friends rt away. But they still wanna professor U #Ch5


Larry Chiang (@LarryChiang)
Take the fB “stalking” you do as a girl and multiply it 100x if we are to co-founder up #dttdsBHM. PG.YC.
#sxsw #ch9

Larry Chiang (@LarryChiang)
The fB messaging ratios are 1:1. 

That’s not how I hit 28 inflection pts
The mentee mentor messaging ratios are 5:1 at first. 5+ per #ch5

Larry Chiang (@LarryChiang)
Facebook, fB, messaging ratios are 1:1 w cohorts. 

Kids panic when even one message is unrequited 
Networking #Ch4
Mentorship #ch5

Larry Chiang (@LarryChiang)
Starting startups are hard. Its front end loaded. I’ve commented 30+ times on a single fB

Startups are about starting #ch9 Entrepreneurship

Larry Chiang (@LarryChiang)
Lol @sgblank‘s “customer development” doesn’t work by friend requesting randoms. #ch6
Get out of the bldng. Get off fB #ch4

Larry Chiang (@LarryChiang)
Promotion work
Starting work
Attacking getting a beachhead work
…isn’t fB work 
Sales work 
#EUTWMPPM is easy but monotonous #ch6

Larry Chiang (@LarryChiang)
PG stressed and re-stressed, “do things that don’t scale (BHM)”. Lec3, #CS183B. YC kids R wired in fB construct & mind-set #dttdsBHM

Larry Chiang (@LarryChiang)
You can’t run that game on fB!
Grinder and Bandler and Robbins are my mentors

Larry Chiang (@LarryChiang)
People booty fB each other!

Being able to land ass using the fB Friction Free Ass Model is great for booty. Bad for biz #ch6 

Larry Chiang (@LarryChiang)
Voice calling
Voice mailing
Receptionist hacking
Phone tree hackin
#fsRocks conf room-2-room sales calls
LOST Arts bc fB!
(& Cell # getting!

Larry Chiang (@LarryChiang)
On fB everyone is a star

Being a star keeps you from starting a twitter account where 2’ll fllw U.
Friction to executing #LTMVTA 


Larry Chiang (@LarryChiang)
fB keeps you from selling old, rich, alpha, fossils via email bc people eff up CC, BCC

I blame “fB booty call with no calling req’d” #ch7

Larry Chiang (@LarryChiang)
Entrepreneurship, the enormous task of starting a startup is a pride swallowing experience
fB dissuades u bc 0 like u doing PG’s #dttdsBHM

Larry Chiang (@LarryChiang)
A vector is a direction + magnitude. fB is verrrrry ADD 

Focus is tough on any founder
Execution is tough. fB gives no positive feedback

Larry Chiang (@LarryChiang)
On fB, I pattern recognize many to be a hawt girl, MBA2. Dangerous bc we hot girls di-worse-ify bc FB pulls us 15 popular “vectors”

Larry Chiang (@LarryChiang)
Fb causes potential founders to juxtapose telephone number sequence and email address, addie

Memorizing is a brain muscle
So’s focus

Larry Chiang (@LarryChiang)
Fb encourages IM gestalt patterns in the text messaging world. It alienates the fossils who run the economy. Old white dudes like me.

Larry Chiang (@LarryChiang)
Fb blows up phones with notifications more than when I sold a billion dollar startup that I did not own

Larry Chiang (@LarryChiang)
Screaming into an abyss w/o reciprocity = startup starting. #ch6 #Ch9

On fB, if you don’t get 33 likes “I’m removing that ppic”

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