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In The Media

Plenti (unedited)- The new points game by Amex

by Larry Chiang on January 25, 2016

by Larry Chiang

The umpteenth effort to do a points reward card. This follows in the footsteps of #AmexYelpEat24 under the Sync de la American Express.

Will AmEx get the distribution they need?

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Hi LAWRENCE

Set Up Account

 
YOU'RE ON YOUR WAY to savings with Plenti from American Express
Plenti is a new kind of rewards program from American Express, unveiled in May 2015. We brought together a variety of popular brands as our partners, including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise and Hulu. And we’re working on including even more Plenti partners.
Plenti lets you earn points at one place and use them for savings when you pay at select Plenti partners—all with a single rewards card. Swipe your Plenti card with any form of payment and watch the Plenti points add up!
Good News! Get Plenti points in addition to other rewards you may already earn when you pay with a card.
It’s free to join and easy to use. Here’s an example:
Macy's
Earn when you shop
   
Use toward savings
   
AT&T
On your wireless service
Terms Apply.
Here’s how to get started:
 
Grab Your Card
You should have already received your Plenti card in the mail. If not, it’s on its way!
 
 
Set Up Your Plenti Account & Get 500 Plenti Points
Do it by 4/1/2016 with the card we sent you and you’ll get 500 points—that’s worth $5 in savings towards purchases at select Plenti partners!*
Set Up Account
Learn more about Plenti ›
Not interested in saving with Plenti? Just discard the Plenti card we sent you. You can sign up later if you change your mind.
*Worth at least $5. You can sign up at plenti.com/amex/sign-up. May take up to 6 weeks for the 500 Plenti points to be credited to your account

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