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Recruiting Users Manually (At First) #WTDoTYASES

by Larry Chiang on April 20, 2016

By Larry Chiang

Big mistake = hoping that marketing will save you from doing initial sales work.

Stanford entrepreneurship is very counterintuitive in that you must initially recruit users manually. Common sense would have you think a large gob of users get you going. Initially, you must do lead generation manually.


Sam Altman at #cs183b (Stanford Engineering CS183 b: How to start a startup)

recruiting users manually first, and then testing lots of growth strategies (ads, referral programs, sales and marketing, etc.) and doing more of what works. Ask your customers where you can find more people like them.

To practice what Professor Sam teaches, you should manually recruit customers as a CS major Chief Revenue Officer.

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