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Sell LEGO​’s new Rogue One Star Wars first. Then build it.

by Larry Chiang on September 26, 2016

By Larry Chiang
I am pretty much the sales expert in Silicon Valley.
When it comes to mentoring yc founders to promote in their virgin effort, I call upon the genius stuff YC mentors us founders from Stanford. Yup, I boil it down to simple steps.
You see I went to a public college but taught at Stanford University. I’m not smart. I just focus on the start.
Take this sales example.
TechCrunch (@TechCrunch)
LEGO’s new Rogue One Star Wars sets are almost here, and we go hands-on

Assemble it. Glue it. Ship it to a VC who’s too lazy to assemble one. $500. 

Sell it first. Then build it. 

Larry Chiang (@LarryChiang)
Wanna make more revenue that 1/3 of YC funded startup’s!? Sell these things assembled and glued #EXTERNALapi#cs183yC #SalesCherry #Hymen…

Watch the Lego movie. Will Farrell actually bought the Lego sets pre-assembled. Plot spoiler: Will Farrell is a buyer. Not a builder. 

Will you sell to Will a LEGO’s new Rogue One Star Wars set for $500?!? It’d be your first sale. 

CS 183b, #cs183c and they all help you sell. “S” is for sales #cs183s

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