Subscribe NOW

Enter your email address:

Text Message our CEO:


or on twitter

Free Resources

Click Here to learn more

In The Media

Super Baby, Baby Steps to Building Founder Sales Skills at a Technical Co-founder

by Larry Chiang on January 17, 2015

Larry Chiang’s book, WTDTYASBS, is a sequel to his mentor’s, Mark McCormack’s, book, “What They Don’t Teach You at Harvard Business School. Chiang debuted his book on the runway of fashion week because his mentor started IMG, International Management Group. As an undergrad entrepreneur, Larry Chiang mentored college students at public schools to get a FICO over 765 as an undergrad. “What They Don’t Teach You at Stanford Business School” and “Setting an intention for SXSWi” are at Harbus, Harvard B-school’s blog.

NY Fashion Week is just like the Mom’s Day Fashion Show. Instead of the ‘Union’, its held at Lincoln Center
By Larry Chiang
Right now, everyone is trying to figure out how I got to the top.

Every secret technique, I have made verrrrry transparent. Every signature business recipe my mentor gave me, I boiled down into digestible steps. The backlash from my last blog post on startup sales sent ripples.

Let us gossip less.
Let us analyze less.
Let us focus on the task’s focus: Super baby steps for us technical co-founders to do sales.

Larry Chiang (@LarryChiang)
As technical co-founders, we should all code. We should all promote.

Paying customers were featured in my video from ENGR 145, technology entrepreneurship. This blog post expands and assumes you are too lazy to google the video, “CTCFTR”

-1- Before you get admitted into an Incubator With No Office Space, you must show you can sell as a tech co-founder.

This is the future.

This is what Engineering 145 was about way back in 2010. Technical co-founders need to sell and promote. Let us stay on focus and

-2- Sell and promote something that we did not code.

Paul Bucheitt mentored to sell first. Then build it. Well, he doesn’t blog so, let me expand on some baby steps in how to do this. I say, Sell and promote something that you did not code THAT EXISTS ALREADY. For example,
– Pop Up Internship 1: Braun power cords.

– Pop Up Internship 1w:
– Pop up Internship 2
– Pop up Internship 3
– Pop Up Internship 6

-3- Go back and google those pop Up Internships.

I engineered them to be 7 hrs a piece. I engineered each Pop Up Internship to be safe, anonymous and failure free.

-4- Sales skills at a real-world event

So, you can simulate founder sales experiences by selling AirBnb.
You can simulate founder frustration by selling and promoting Uber in a market that just launched Uber.
For example Chicago
For example Memphis
For example Austin

-5- Sales skills help engineers and this is the future.

The future is 5 cs major team. They all code. They all promote.

I quoted Jessica Livingston in this post:

Larry Chiang (@LarryChiang)
Startups Need to Focus on Sales, Not Marketing #dttdsBHM

Theorem: Talking on the telephone helps.

Leave a Comment

Previous post:

Next post: