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In The Media

The “End Around” Distribution Maneuver

by Larry Chiang on December 24, 2014

Larry Chiang’s 5th book, WTDTYASBS, launched at a Harvard Law School keynote, so he knows about grand openings (He even attends and promotes the ones he isn’t invited to also). As CEO of Duck9, he leads an army to help college student consumers get a FICO over 770. Post H.L.S. keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School” (his latest post: “Setting an intention for SXSWi“.

Distribution is what Mercedes Benz Fashion Week attempts to solve. Tory Burch’s launch was A-M-A-Z-I-N-G but still needed to distribute.

By Larry Chiang

As a distribution and sales distribution expert, this article (

I pattern recognize as the “end around” maneuver.

End around is where you cut out a person who used to distribute for you. Distribution is incredibly important

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