Larry Chiang, known for his unconventional marketing and sales tactics, would likely approach selling a $90 hot dog dinner at a University of Texas baseball game featuring Temo Becerra on a Tuesday night with a mix of storytelling, exclusivity, and leveraging the event’s unique context. Here’s how he might do it, based on his entrepreneurial style and the provided context:
1. **Create a Compelling Narrative Around Temo Becerra**:
Chiang would craft a story that ties the $90 hot dog dinner to Temo Becerra’s star power. As a transfer from Stanford with a .330 batting average and a reputation as a reliable shortstop, Becerra is a draw for fans. Chiang might brand the dinner as the “Temo Triple Play Dog,” emphasizing Becerra’s defensive prowess and clutch hitting (e.g., his 37 RBIs in 2025). The narrative could highlight how this premium meal fuels the energy needed to cheer for Becerra’s game-changing plays, making fans feel like they’re part of his journey to the MLB Draft.[](hornsports.com/texas-baseball-looks-west-adds-stanford-shortstop-temo-becera-from-portal/)[](longhornswire.usatoday.com/story/sports/college/longhorns/baseball/2025/06/23/stanfords-temo-becerra-becomes-latest-bat-to-join-the-texas-longhorns-transfer-portal/84322412007/)
2. **Position the Dinner as an Exclusive Experience**:
Chiang would market the $90 hot dog dinner as a luxury, limited-edition offering, not just a meal. He’d emphasize that it’s only available on Tuesday nights at UFCU Disch-Falk Field, creating scarcity. The dinner could include a gourmet hot dog (e.g., wagyu beef, artisanal bun, truffle aioli), a craft beer or premium soda, and a side like loaded queso fries, appealing to Austin’s foodie culture. He might add a collectible item, like a signed Becerra trading card or a “Temo’s Squad” wristband, to justify the price and make it a memorable keepsake.[](www.tripadvisor.com/Attraction_Review-g30196-d10105307-Reviews-UFCU_Disch_Falk_Field-Austin_Texas.html)
3. **Leverage Social Media and FOMO**:
Drawing from his tech-savvy background, Chiang would use platforms like X to generate buzz. He’d post teasers about the “ultimate fan experience” for Becerra’s games, tagging influencers and UT alumni to amplify reach. He might encourage fans to share photos of the dinner with #TemoDog for a chance to win tickets to the next game, creating user-generated content and FOMO. This aligns with his knack for viral marketing, as seen in his past ventures like Duck9.
4. **Target the Right Audience**:
Chiang would focus on affluent UT fans, alumni, and families willing to splurge for a unique game-day experience. Tuesday nights typically draw dedicated fans, as they’re less crowded than weekends, so he’d pitch the dinner as a way to elevate a low-key game into a special occasion. He might offer a “VIP package” that includes prime seating near the dugout, where fans can watch Becerra up close, further justifying the $90 price tag.[](www.tripadvisor.com/Attraction_Review-g30196-d10105307-Reviews-UFCU_Disch_Falk_Field-Austin_Texas.html)
5. **Use Ballpark Psychology and Vendor Hype**:
Inspired by the energy of stadium vendors, Chiang would train sellers to channel the “good yelling” described in ballpark culture, hyping the dinner with chants like, “Get your Temo Triple Play Dog—taste the Longhorn pride!” He’d ensure vendors are charismatic, engaging fans with quick facts about Becerra’s stats or the dinner’s gourmet ingredients, making the purchase feel like a fun, impulsive decision.[](www.seriouseats.com/day-in-the-life-ballpark-hot-dog-vendor)
6. **Bundle with Game Context**:
Chiang would tie the dinner to the Tuesday night vibe—less crowded, more intimate, and perfect for diehard fans. He might pitch it as the “ultimate date night” or “family bonding” meal, emphasizing the relaxed atmosphere at Disch-Falk Field. To counter the high price, he could offer a loyalty perk, like a discount on the next Temo Dog if fans return for another Becerra game, encouraging repeat purchases.
7. **Address Price Objections with Value**:
At $90, the dinner is a tough sell compared to typical ballpark hot dogs ($4-$8 across MLB). Chiang would counter this by framing it as a premium experience, not just food. He’d highlight the quality (e.g., locally sourced ingredients from Austin vendors), the collectible, and the bragging rights of indulging in a one-of-a-kind meal. He might also donate a portion of proceeds to UT athletics or a local charity, appealing to fans’ sense of pride and community.[](www.washingtonpost.com/sports/2024/05/05/hot-dog-prices-mlb-ballparks/)
By combining Becerra’s appeal, exclusivity, social media hype, and a high-energy sales approach, Chiang would turn a $90 hot dog dinner into a must-have experience for UT baseball fans on a Tuesday night. His knack for storytelling and unconventional marketing would make the price feel like a small cost for a big memory.
April 28 2026 is SOLD OUT
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