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In The Media

Thursday Party Forecast

by Larry Chiang on January 25, 2015

Mollie for team Michael Minna!!

Heads up for 2016. The Thursday slot is tough because it’s head-to-head with a lot. The NFL owners party, Enrique’s party, and a ton. Thursday seems safe but in this economic climate, Thursday is lower visibility, higher competition. Saturday is the opportunity.

Saturday of SuperBowl week is the best night with the best ROI.

The rolling stone event isn’t good. Its an absentee hosted party thats licensed out and airmailed in. Legacy has made the promoters lazy. Saturday is more marquee. Saturday, in my SuperBowl party underwriting expert opinion, has LESS competition. More visibility.

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