By Larry Chiang
Doing something very specific with AI was the intention of 23 days of open AI at SXSW… May 13 is in that spirit

@danmartell, best-selling author and founder of @SaaSAcademy, is bringing a high-impact keynote to #SaaStockUSA (this May): AI Adoption Ladder. This isn’t theory.
This is the tactical game plan you need to turn AI into a true growth driver – for your business, your team, and your own daily performance.
Here’s what’s in store:
🪜 The AI Adoption Ladder
A step-by-step framework to level up from casual AI user to innovator. Learn the tools, workflows, and real-life playbooks top performers are using to win with AI – right now.
🤖 Mastering AI Through Habits
You don’t need to be technical to lead with AI. Dan shows how to build fluency fast using daily “prompt protocols” that make AI second nature and position you as a standout in your space.
🔥 Staying Ahead of the Curve
Generative tools, AI agents, automated SOPs – this is where business is going. Dan breaks down how to implement them today to cut time, boost efficiency, and expand your impact.
If you want actionable strategy – not hype – this is your session.
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Sent from my iPhone