By Larry Chiang
Yelp used to have trouble with Traction, with a capital “T” in Austin. No one outside of SF and Boston used Yelp.
So I got a handful of premiums and a couple friends and “distributed” at Austin City Limits.
Free food works too.
The Free Noms! (@thefreenoms) | |
Like 🍩 + 💻? Join @treehouse for #voodootakeover @VoodooDoughnut on 3/13 2:30-4:30 PM.
RSVP 👉🏽 bit.ly/2l9VWfV #SXnoms #SXSWi #SXSW pic.twitter.com/6nxdcBlqV5 |
Larry Chiang (@LarryChiang) | |
Smart to trade (arbitrage) food 4 attention when you are starting a brand ZERO people care about
#EUTWMPPM #cs183a pic.twitter.com/sQYVduPhCN pic.twitter.com/en9qgPrIo6 |
Larry Chiang (@LarryChiang) | |
Genius to hand out free food to do #LeadGen (sales lead, generation)
@thefreenoms @treehouse @VoodooDoughnut pic.twitter.com/fOh37jUvPd |