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In The Media

What The Public Thinks vs How It Really Works

by Larry Chiang on December 21, 2015

By Larry Chiang
What the public thinks about how entrepreneurship works…

Inc. (@Inc)
How the Mast Brothers fooled the world into paying $10 a bar for crappy hipster chocolate via @qz

Entrepreneurship is dirty and street smart at the very beginning. Starting is VERY hard. Starting requires melting down things that exist (chocolate pun intented) and then blending and branding your new thing.

Maya Baratz (@mbaratz)
Turns out the story of Mast Brothers chocolate is the story of The Emperor’s New Clothes. Err, beards.…

By new clothes, Maya is being obtuse about how Starbucks started: They sold Peets Coffee & Tea beans. Yes, Starbucks brewed Peets coffee and sold it under a new logo. Now, Starbucks is a bean to cup retailer. But when Starbucks was starting, they had to brew beans o.p.r (other people roasted). Yup I just made up that acronym. But the story is true…

Marc Andreessen (@pmarca)
Oh no! Trouble in artisanal hipster paradise! 😀…

Marc should know: Microsoft copied Netscape browser and ripped whatever existed for “Internet Explorer”.

How Entrepreneurship Really Works:

Larry Chiang (@LarryChiang)
The Starbucks founders used beans from Peets for a year b4 they went bean2brew #ExternalAPI…

How It Really Works

Larry Chiang (@LarryChiang)
Elon used an AC Delco motor with a Lotus chassis for Tesla 1.0…

Yes, a Tesla was not 100% all original. Tesla used a motor they bought a car chassis from Lotus.

Another last example of conducting and mixing and DJ-ing things that exist. Mark McCormack.

My mentor taught me about how he start the “Senior Golf Tour”. 

– same courses
– same sponsors
– same business model
– slightly older “employees” aka players

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