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In The Media

Inside Any Email Client, Stanford CS Kids Provide App Functionality BEFORE You Even Download the App

by Larry Chiang on May 10, 2017

By Larry Chiang

No one wants to download another app!



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Inside the email, they provide app functionality. Four Seasons lets you check into your room. And you don’t need to download their app. 

LinkedIn is taking features away even if you have the app…

Jay Weintraub (@jayweintraub)
“LinkedIn Took Away the Best Feature They Ever Created. And I Miss It Badly.” by @jayweintraub on @LinkedIn linkedin.com/pulse/linkedin…


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I call this “in app functionality via an email or text client” [Screenshot credit larry chiang inside gmail address Lawrence.Chiang+accenture@gmail.com
Larry Chiang (@LarryChiang)
I call this “in app functionality via an email or text client”
#cs183appDL twitter.com/jayweintraub/s…

CEO of Duck9, Larry Chiang (@6502838008)
She’s a great disc-jockey of Application Protocol Interfaces  #DJapi
#cs183appDL twitter.com/emiliapetrarca…

Larry Chiang (@LarryChiang)
Lec 14; #ENGR145 has text doing app functionality. So via text you Application-protocol-INTERFACE w @Uber #ExternalAPI@FSAustin does email pic.twitter.com/VQ8Y4WwDFm


Larry Chiang (@LarryChiang)
Four Seasons @FSAustin is smart! They provide app-like functionality in email as a precursor, pre-roll to downloading app #ENGR145 #SXSW pic.twitter.com/v74MrN9sPe


Larry Chiang (@LarryChiang)
Case study for app distribution& usage =@FSAustin. Inside the email, they provide app functionality. #ENGR145 = tech Entrepreneurship #ch6 pic.twitter.com/IkjTFVQruN

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