22/ Last but not least: talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users. talk to users.
18/ The first goal I set for our company was narrow: make 10 happy users use our product. A happy user uses it, pays for it, and organically praises it. Focusing on a few wonderfully happy users is a better recipe for great retention. Then go from 10 → 100 → 1K → 10K → 100K.
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